Using Facebook for Your Business: Advantages and Disadvantages - Business - Business Ideas

Thanks to technology, business owners find many tools readily available to boost their marketing campaign. These tools include various social networking sites, of which many business owners are members of these days. Such social networking sites are Facebook, Twitter and YouTube.Facebook has become the most powerful social network as well as the most popular social media platform over the Web. It has opened door for business owners to create a solid base business by strengthening relationship between them and their clients and connecting with prospective customers. It is fast becoming a powerful traffic source for your business online. Facebook has more than 500 million users. See what a minefield is out there to make some of those potential customers? But like every service on the Internet, Facebook has its share of advantages and disadvantages. So before you would embark on a Facebook campaign to market your business, you need to implement a strategy to maximize Facebook's benefits to your business. Some Advantages of FacebookHere are some advantages of incorporating Facebook with your business: Provides you a very specific marketing plan - When doing marketing for your business, it is important to choose the right customers to make worth of your time and effort. With Facebook, you can search for your desired specifications like age, geographic location, interests, etc. These powerful features will enable you to save time by searching for your target customers that have an interest in what you're offering. Boosts local businesses - Facebook allows you to filter the lists of your potential local customers. You don't need to spend time targeting worldwide customers who have no interest or need for your product or service. Connects you with experts - Facebook connects you with other professionals in your field of industry so they can advise you or exchange valuable information with you. Brings targeted traffic - Facebook is one of the most valuable traffic sources available over the Internet. It can bring you targeted traffic that express interest in what you offer, thus giving a very good conversion rate. Provides easy means of communication and interaction - It has very useful tools to help you communicate with you customers and share valuable information with them. Build your brand image - Having a Facebook page for your business gives users the opportunity to learn more about your business. Use your page to build your authority and inform people your business is here to offer them service. Disadvantages of FacebookHere are some of the disadvantages: Addiction - Facebook addiction can distract you from your business work and drive you to play apps and flirt with your customers. This shouldn't be. This could put you out of focus from doing your real work. Threats of viruses - There are a number of viruses storming through most Facebook pages. These viruses are spread around by several hackers who are out to steal other users' accounts. Hackers send viruses to hundreds of users and succeed in stealing their data and damaging their computers. Spam and scams - It is frustrating to receive spam emails. Many unscrupulous users spam other users, asking to date or chat on other websites, or scam to steal personal information or worse, hack their accounts. Takes a long time to see results - Do not expect Facebook to turn your small business into a mega business overnight. You need to be patient. It takes an amount of time and effort to find interested clients and build relationships with your customers.

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