Is Twitter important for your business? - Business

The digital age has presented both profitable advantages and damaging disadvantages to businesses. Whatever the business venture may be, the Internet's social media has significant effects that could affect an enterprise. Modern marketing entails that businesses make themselves visible and felt in online communities. One such social networking platform that is highly important for businesses today is Twitter.

Twitter is a micro-blogging service that enables users to send status updates and messages to other Twitter users online. With a limitation of 140 characters, Twitter users express practically anything and everything. A lot of celebrities have turned to this social media platform as a way to reach out and connect with fans and other celebrities. Businesses eventually created their own accounts and followed as many people as possible, "tweeting" or sending out messages to them as part of their marketing strategies. Despite the seeming restrictive nature of the 140 character limit, users have found a way to tweet longer by making use of websites such as TwitLonger. Links directing to the longer message show up in the user's profile. Twitter is a free service and therefore its popularity continues to soar among today's netizens. Almost everyone has a Twitter account, and this makes the strategy of promoting via the said platform quite efficient.

Twitter is important for your business because, without any extra operating costs for you, you can actually promote your ventures on a massive scale. You can reach out to millions of Internet users all over the world. It is also a means of networking for your business. There are a lot of existing corporate accounts which you can link with. And with regard to competitors, you can easily keep track of their progress by checking out their Twitter feed. Chances are, in their goal to keep their customers updated, they will also keep rivals up to date.

If your business still doesn't have a Twitter account and you are not actively tweeting to your market segment, you can get left behind. Other companies eagerly promote their services and products as often as possible and to almost everyone imaginable, and they do so without any additional expense. If you do not take part in the same marketing scheme, you will lose out to these Twitter-active business enterprises.

You have nothing to lose with Twitter. You don't need to hire any additional manpower to maintain the account because there's really not much to be done on it. Apart from posting status updates and messages to other users, the only other activity that can happen in Twitter is posting photos. Unlike Facebook and other popular social networking websites, the interaction in Twitter is really just limited to sending out messages and sharing photos. Nevertheless, tweeting about your business is already a proven, effective way of getting your business known and attracting more supporters. Twitter is very important for your business, so if you still don't have one, now is the best time to get one. It all begins with one tweet.