How are Twitter and SEO interrelated?

For many people,
SEO simply means getting one of the top 10 ranks on Google search engine results. For people who are targeting only this aspect of SEO, are working towards driving 70% of the
SEO . To unleash the full potential of SEO, you of course need to work towards Google page ranking improvement but taking a few steps beyond Google is essential for the optimum impact.

Using twitter for SEO is one such practice to target the complete 100% web potential. Google webmaster's recent announcement of considering social media marketing a deciding factor for SEO has left the SEO experts with no other option than to start tweeting.

Twitter is an excellent micro blogging tool through which you can bring into light your business activities to relatively focused group of people. This will give a big boost to your online presence. A targeted words tweet with some important keywords is sure to bring a good amount of attention.

SEO through Twitter is solely based on how you work on twitter to create your following and followers list. If you are able to manage it then this SEO step can prove very fruitful to your campaign

The quality of your followers is the key element to judge your web marketing picture. If your tweets are of interest and provide information to people in and around your network, then it will automatically reflect through your followers list. On the other hand if you tweet just for making the presence and do extensive self promotion then most of your followers will be of no potential use to your business.

There are many tweeting tools to analyze and manage the success of your twitter account. Some of these are Twitter Count, Twitalyzer, Tweet Effect and ReTweetRank. These will help you regulate the content and frequency of your tweet. These tools will give you an insight on how your followers are reacting to your tweets. Whether any tweet is getting you new followers or making you lose some.

Twitter is able to provide you direct links to your website. The next thing to look for when considering Twitter as your SEO strategy is the tiny URL. The URLs more than 30 characters long are converted to tiny URL by Twitter. This is not much a problem as search engine do not index the tiny URLs but indexes and ranks the original URL of the website associated with it.

Though, search engines like Google and MSN considers the no follow' attribute of the links submitted to twitter but search engines like Ask.com ignores this attribute and optimizes these links. Twitter helps your website performance in much number of ways: helping in direct search engine optimization, internet marketing, directing natural links to your website and increasing traffic to your website in turn enhancing your Alexa ranking. It promotes your business and website through the spread of your word. Considering all this facts in mind, employing twitter as one your SEO strategy is for sure beneficial and of course worth trying.

I will be discussing in one of my next post, Tips on How to Use your Twitter account for SEO. Till then, Keep Following.