sábado, 30 de junio de 2012

History and Controversy Youtube - Internet

Either did not know or indeed lazy to write a complete, many internet users who mistype when searching for something on search engines. It also often occurs in one of the keywords that many people search for the "Youtube".To write this keyword, many people who just type the word "Youtub" only without using the letter "e" behind him.Actually this is not a problem, yet if we keep typing in the keyword "Youtub" course, the search engine will find sites that we mean really.But is not it better, that we avoid mistakes?

Let us forget about debated a typo, now we will discuss what it Youtube? Youtube is a leading site that provides service to upload and share video display to users.Through this site the user is possible to find and watch videos for free, either through the site, tv, or phone.

Youtube Brief History

Youtube The company was launched on February 14, 2005 by Steve Chen, Chad rley Hu, and Jawed Karim.The three founders are former employees of PayPal who have backgrounds in the field of design and computer science.At first the company is headquartered in the restaurant Pizza and Japanese restaurant located in San Mateo, California. However, since Youtube LLC bought by Google Inc. in November 2006, the company has moved offices in San Bruno, California.

Me at the Zoo is the title of the first video uploaded on YouTube by one of the founders Jawed Karim when he was the San Diego Zoo. Until now the video uploaded on Saturday, April 23, 2005 it can still be seen and have been witnessed by nearly 4 million people.Youtube from time to time progress very rapidly. In May 2010 alone, YouTube reportedly already served more than two billion a day. Total number of fee that is very fantastic!

Youtube Controversy

Youtube turns in its development led to widespread controversy by Internet users.Youtube never labeled as y ang site does not respect copyright someone, it is considered failed in ensuring the validity of videos that are uploaded by users.In addition, some Youtube videos that are also considered inappropriate on display for show scenes of violence, defamation, and pornography.

Despite the controversy that bad, Youtube is also a positive impact if we use it correctly. Among people who have benefited recently is Sprott and Jojo.Yes, anyone who does not know the two young women from Bandung's this? Both have horrendous world of the Internet and infotainmentworld after singing action be uploaded on Youtube.Youtube Thanks to both of them life has changed drastically.

Well, now what about your own? Whether to make YouTube as a promotional event, train creativity, or just for fun? The answer only you know./





Electrify Your Marketing Efforts By Posting Videos On YouTube - Marketing - Social Marketing

Attracting attention for your event is not easy, unless of course, you are organizing a concert for a popular rock star with his own fan following. Difficulties arise due to due to the amount of clutter that you have to wade through. At any point in time, every communication medium from newspapers to tv is promoting hundreds of ads for different products and services, out of which many are event ads. This advertising congestion makes gaining the attention of the viewer aka your target audience extremely difficult. Most of the time, you have to place ads on multiple mediums, then cross your fingers and hope for the best. Worse, there is no way to track whether or not your ad 'hit' the mark until after the event.

Depressing, isn't?

The good news is that while you cannot eliminate mediums such as print, radio and tv, you can reduce the impact and size of your marketing and advertising budget by adopting free, effective and global communication mediums such as YouTube.

YouTube, a free and highly popular video sharing service, is the 3rd most popular website on the internet. This service is cost effective (the only cost you incur is creating a video, which today, can be made with your mobile camera) and highly interactive (communicate with potential attendees pre-event). By posting a video on YouTube, you can attract global attention for your event.

Like any other medium, there are pros and cons to using YouTube to market your event. Summarized below for your perusal are the pros and cons of using YouTube:

Pros to YouTube

1. YouTube is the 3rd most-visited website on the internet according to onlinemarketing-trends.com and alexa.com. A staggering 2 billion plus visitors visits YouTube every day, spending a minimum of 15 minutes on the website. This means that if you post a video on YouTube, your audience reach is ENORMOUS.

2. Free! YouTube is absolutely free and available to everyone. All you have to do is set up an account, create and upload your videos. Anyone, anywhere in the world will be able to watch your video and post comments.

3. Easy-to-Use! YouTube is simple and easy to use. Log into your account, click on the upload video tab, enter tags, enter a video title and your done.

4. Creating a video does not have to be an expensive activity involving professional video cameras, lighting and actors. You can create an event video using a handy camera or even a mobile camera. The only thing you have to remember that your video cannot be over 100 MB or 10 minutes long.

5. Google Listing! When you post a video on YouTube, you are listed high up on Google's search engine results pages.

6. Finally but importantly, YouTube can increase traffic to your website almost immediately. Of course, you video has to be interesting and correctly tagged. A dull video or an incorrectly tagged video will not generate many viewers or the right kind of viewers.

Cons to YouTube

1. If you don't title and tag your video properly, your potential audience won't find it easily or at all.

2. YouTube compresses files so; it may not display precisely how you want it to on the website.

3. If you are organizing a film premier, you need to remember that YouTube does not allow any video that portrays graphic sex and violence. So, keep the movie trailer intriguing but clean.

As you can see, there are many advantages and few disadvantages to using YouTube to marketing your event. So, if you are looking for an inexpensive way to electrify your event's marketing campaign, YouTube is definitely the way to go.





viernes, 29 de junio de 2012

How to find official celebrity social media user profile ? - News

Celebrity Twitter and celebrity Facebook accounts have witout a doubt gained endorsement for their capability to improve an icon's popularity by several notches. Twitter and Facebook are likewise preferred social networking tools for many who wish to attain popularity rapidly.

Celebrity Twitter accounts are useful not just to the celebrities on their own but for the organizations as well as brands likewise. Because celebrity lovers will always be following celebrities to get news, celebrities can easily connect a selection of their endorsements. Or even, they are able to link the actual account of the manufacturer or even the company by itself for any followers to look at.

Celebrities normally have official websites, so why is generally there a need to put up a Twitter and a Facebook account? These social media marketing accounts are generally just as useful as the web page nevertheless they have slightly different functions. Twitter and Facebook accounts present information, responses, deals, pictures, and also video clips. Celebrities are capable of doing precisely the same to their website however subscribing to a social media accounts can be a certified means of maintaining themselves close to their particular fans. It would make them far more human and reachable because other people likewise utilize Twitter along with Facebook. What they are capable of doing is link the celebrity Twitter account to their own internet site so that supporters become familiar with them much better. In essence, the Twitter account improves the viewership as well as following of the celebrity. The official website offers more in-depth info for those people who are presently following a celebrity.

It's easy to locate a celebrity Twitter account. Simply enter in the name of the celebrity after that Twitter in the search engine tab and you're guaranteed to get something substantial. The obstacle would be to distinguish a false account from a real account.

Picking out Real Celebrity Twitter and Celebrity Facebook Accounts

Don't fall for only artificial accounts produced by fans and haters. You have to be discerning with an account before starting following it for the latest. Fans and haters get very manipulated content regarding celebrities. It is possible to only grab legitimate as well as verified information from celebrity Twitter as well as Facebook accounts.

Genuine celebrity Twitter and celebrity Facebook accounts are generally associated with one another to reveal that each is definitely the official account of the certain celebrity. Celebrities usually permit their followers realise that their accounts are genuine. Sadly, you will discover those who have the gall to announce that this account is a legit celebrity Twitter or Facebook account.

A realistic celebrity Twitter account generally publishes on the internet existence other than the Twitter account itself. A celebrity normally has a certified web site other than social media accounts. When there is none, it is now time you have to be cautious. Examine the discussions created around the accounts. Could they be scandalous? Could they be too outrageous? Do they really appear like they are offered from your celebrity? Strange posts from so-called celebrity Twitter and celebrity Facebook accounts really should not be taken seriously at once.

Yet another way of verifying the accounts is actually by browsing through the reviews and responses. Celebrities are sensitive to probable verbal assaults from detractors so they really implement required security procedures to maintain their accounts clean. Foul and lewd remarks are powerful signs that the account is not created by the actual celebrity.





Traffic Advice: Would it be Smart to Buy Twitter Followers? - Internet

Social Media is really popular nowadays, everyone is about it. Everyone is apparently addicted to internet websites, creating profiles and accounts on different social websites sites.One of the most successful of these social media marketing sites is Twitter. Twitter works on the character-limited mini-blog feature that generally seems to attract these many users around the globe.A gamers keep their followers updated with whatever is going on for their lives or ideas they have got at heart. This will make it an excellent venue for companies to share the web link on their website or possibly a page on their site to advertise and obtain a number of visitors.There are lots of factors that have to be considered in making use of Twitter for SEO, one ofthese could be the quantity of the followers that you have. This will make your Twitter account of quality and definately will pool within the audience that you're aiming towards your site.You will find sites that may analyze your Twitter network. It provides you with specifics of the number of followers you have, who these followers are, the quality of the followers and how many followers you might be gaining daily.Web sites also advertise a site that can advertise your Twitter account to get followers. You purchase an ad promoting your account to Twitter users in order that these users will track you.Now could be mtss is a good thing for you or perhaps a bad thing? Well, I say it provides you with the fake reputation as being a social media expert. Buying your audience on Twitter isn't a wise action to take at all.This can not allow you to credible especially when you might be claiming that you have to genuinely get these individuals to check out you. You shouldn't parade around your Twitter reputation considering you only bought these followers.Buying these followers will make you inconsistent with the stuff that you tweet about or post on your website. It's safer to get these people really interested together with your content so they really follows you since they find your tweets genuinely related to their field.You may still find additional factors to think about by using Twitter for SEO other than the number of followers you've got.The main element to getting the crowd just isn't improving the variety of your followers by purchasing them.Your aim for Twitter should be to get a large number of quality followers that will retweet your links for their network. When you purchase your followers, you are not guaranteed to have your links retweeted as well as your links visited.How could you possibly feel positive about your reputation on Twitter if you bought them rather than knowing if these followers are genuinely interested with your site. Definitely it really is unwise to get these followers for the Twitter account.





Traffic Advice: Would it be Wise To Buy Twitter Followers? - Internet

Social websites is really popular currently, many people are onto it. Everyone seems to be enslaved by these websites, creating profiles and accounts on different social media sites.The most successful of these social networking sites is Twitter. Twitter uses a character-limited mini-blog feature that seems to attract these many users across the world.A gamers keep their followers updated with whatever is going on for their lives or ideas they've got in your mind. It is then a great venue for companies to share the hyperlink to their website or a page on his or her site to market and get a large amount of visitors.There are lots of factors who have that need considering in utilizing Twitter for SEO, info is the number of the followers that you've. As a result your Twitter account of quality and will pool inside audience that you're shooting for your site.You will find sites that can analyze your Twitter network. It will give you specifics of the amount of followers you've, who these followers are, the caliber of the followers and just how many followers you're gaining every day.Web sites also advertise a service that may promote your Twitter account to acquire followers. You purchase an advertisement promoting your bank account to Twitter users so that these users will observe you.Now is video a valuable thing for you personally or a very bad thing? Well, I only say that it offers you the fake reputation being a social networking expert. Buying your audience on Twitter is not a wise thing to do in any respect.This can not cause you to be credible especially when you're claiming you must genuinely get these folks to follow you. You should not parade around your Twitter reputation considering you merely bought these followers.Buying these followers could make you inconsistent using the things that you tweet about or post on your own website. It's safer to get they will really interested together with your content in order that they will track you given that they find your tweets genuinely related to their field.There are still additional factors to take into consideration usually when you use Twitter for SEO other than the amount of followers you have.The main element to getting the crowd is just not increasing the number of your followers by collecting them.Your strive for Twitter must be to get yourself a large band of top quality followers which will retweet your links for their network. By purchasing your followers, about to catch guaranteed to have your links retweeted and your links visited.How will you possibly feel tolerant of your reputation on Twitter in the event you bought them rather than knowing if these followers are genuinely interested using your site. Definitely it's unwise to purchase these followers on your Twitter account.





jueves, 28 de junio de 2012

Is Twitter important for your business? - Business

The digital age has presented both profitable advantages and damaging disadvantages to businesses. Whatever the business venture may be, the Internet's social media has significant effects that could affect an enterprise. Modern marketing entails that businesses make themselves visible and felt in online communities. One such social networking platform that is highly important for businesses today is Twitter.

Twitter is a micro-blogging service that enables users to send status updates and messages to other Twitter users online. With a limitation of 140 characters, Twitter users express practically anything and everything. A lot of celebrities have turned to this social media platform as a way to reach out and connect with fans and other celebrities. Businesses eventually created their own accounts and followed as many people as possible, "tweeting" or sending out messages to them as part of their marketing strategies. Despite the seeming restrictive nature of the 140 character limit, users have found a way to tweet longer by making use of websites such as TwitLonger. Links directing to the longer message show up in the user's profile. Twitter is a free service and therefore its popularity continues to soar among today's netizens. Almost everyone has a Twitter account, and this makes the strategy of promoting via the said platform quite efficient.

Twitter is important for your business because, without any extra operating costs for you, you can actually promote your ventures on a massive scale. You can reach out to millions of Internet users all over the world. It is also a means of networking for your business. There are a lot of existing corporate accounts which you can link with. And with regard to competitors, you can easily keep track of their progress by checking out their Twitter feed. Chances are, in their goal to keep their customers updated, they will also keep rivals up to date.

If your business still doesn't have a Twitter account and you are not actively tweeting to your market segment, you can get left behind. Other companies eagerly promote their services and products as often as possible and to almost everyone imaginable, and they do so without any additional expense. If you do not take part in the same marketing scheme, you will lose out to these Twitter-active business enterprises.

You have nothing to lose with Twitter. You don't need to hire any additional manpower to maintain the account because there's really not much to be done on it. Apart from posting status updates and messages to other users, the only other activity that can happen in Twitter is posting photos. Unlike Facebook and other popular social networking websites, the interaction in Twitter is really just limited to sending out messages and sharing photos. Nevertheless, tweeting about your business is already a proven, effective way of getting your business known and attracting more supporters. Twitter is very important for your business, so if you still don't have one, now is the best time to get one. It all begins with one tweet.





Is Twitter important for your business? - Business

The digital age has presented both profitable advantages and damaging disadvantages to businesses. Whatever the business venture may be, the Internet's social media has significant effects that could affect an enterprise. Modern marketing entails that businesses make themselves visible and felt in online communities. One such social networking platform that is highly important for businesses today is Twitter.

Twitter is a micro-blogging service that enables users to send status updates and messages to other Twitter users online. With a limitation of 140 characters, Twitter users express practically anything and everything. A lot of celebrities have turned to this social media platform as a way to reach out and connect with fans and other celebrities. Businesses eventually created their own accounts and followed as many people as possible, "tweeting" or sending out messages to them as part of their marketing strategies. Despite the seeming restrictive nature of the 140 character limit, users have found a way to tweet longer by making use of websites such as TwitLonger. Links directing to the longer message show up in the user's profile. Twitter is a free service and therefore its popularity continues to soar among today's netizens. Almost everyone has a Twitter account, and this makes the strategy of promoting via the said platform quite efficient.

Twitter is important for your business because, without any extra operating costs for you, you can actually promote your ventures on a massive scale. You can reach out to millions of Internet users all over the world. It is also a means of networking for your business. There are a lot of existing corporate accounts which you can link with. And with regard to competitors, you can easily keep track of their progress by checking out their Twitter feed. Chances are, in their goal to keep their customers updated, they will also keep rivals up to date.

If your business still doesn't have a Twitter account and you are not actively tweeting to your market segment, you can get left behind. Other companies eagerly promote their services and products as often as possible and to almost everyone imaginable, and they do so without any additional expense. If you do not take part in the same marketing scheme, you will lose out to these Twitter-active business enterprises.

You have nothing to lose with Twitter. You don't need to hire any additional manpower to maintain the account because there's really not much to be done on it. Apart from posting status updates and messages to other users, the only other activity that can happen in Twitter is posting photos. Unlike Facebook and other popular social networking websites, the interaction in Twitter is really just limited to sending out messages and sharing photos. Nevertheless, tweeting about your business is already a proven, effective way of getting your business known and attracting more supporters. Twitter is very important for your business, so if you still don't have one, now is the best time to get one. It all begins with one tweet.





miércoles, 27 de junio de 2012

Can You Really Use Twitter For Marketing Your Business? - Marketing - Social Marketing

When I first got started online, I never thought I could use Twitter for marketing business.

It seemed popular among celebrities and teenagers. It also appeared impossible to cut through all the noise and stand out from the crowd.

Let's face it, Twitter can be very busy and put you off if you don't know what you're doing.

If that's the case, why should you bother to use this social media site?

Why Should You Use Twitter?

Twitter is a real-time information networking site that connects you to the latest information and with people in different niches. Trouble is, everyone wants to be heard. They have the best this, that and the other.

The truth is, Twitter has become one of the most popular and cost-effective marketing platforms around. If you're not using Twitter to market your business, then you're missing out on massive traffic and potential sales.

Here are some interesting facts for you to consider:

1. It's the 10th most visited website online. You can attract targeted traffic from this site alone.

2. There are currently over 200 million users, generating millions of tweets per day.

3. It has become one of the most popular, most cost-effective marketing toolsaround.

4. Creating a lot of Twitter backlinks helps to increase your rankings since Google added these social media sites to their algorithm and use them in their rankings.

Using Twitter to Market Your Business

When using Twitter for business, your goal should be to share fresh content regularly, giving value to your followers.

Keep it simple, be consistent and avoid selling to people. It's all about social networking and building relationships. It's important to target the correct people and follow people similar to you.

Like the other social networking sites which are meant for socialising, Twitter is no different - it allows users to make friendships and socialise.

This social media site offers you the opportunity to let people know who you really are and this can help you to build relationships, credibility and trust before people can decide to do business with you.

How is Twitter Marketing Going For You?

I didn't know how to use Twitter until I learned a few tricks that I implemented and started seeing results. The good news is that you don't have to miss out on the traffic and exposure on Twitter longer than necessary.

Regardless of whether you have been using this platform for months or even years or you're just starting out, you too can attract a flood of followers and traffic.

If you want to learn more about how to use Twitter, gain exposure, drive traffic and make sales, click on the link in the resource box below.





Understand the power of twitter for internet marketers - Business - Business Ideas

Have you ever thought of promoting the business with the twitter? Twitter for internet marketers has been the best channel to stay present amongst those who stay in touch with the internet for prolonged hours. Here are few reasons as to why this medium of twitter been successful.

Why twitter for your business?

Powerful tool

You have been channelizing on internet for marketing but never considered twitter? You really do not know what you have missed in all these years. It is the best and most powerful tool to gauge success for your business.

Right audience

Twitter for internet marketers have been spelling out limitless traffic and a never ending exposure to markets which remain untouched by most of the online marketers. When you are on online marketing, you need to keep making sure that you are getting the attention of right target audience. If you fail to do so you are failing in the very purpose of marketing.

Enhance the message

Twitter has the potential to not only seek the right attention from right audience but also enhance the appeal of the message you wish to communicate. It has followers which you have never imagined of. They are blessed with that time which not the ordinary person with personal computer or laptop is blessed with. Whenever they get the time they tweet. With the help of twitter you can materialize your time and efforts to grab the sales and profit. It does not matter whether you are old or new in the business, with twitter you always win.

Harness the tool

It is essential to harness the functioning of twitter. It is twitter for internet marketers which would help you to tap on the areas which have remained untouched. You need to present them with a content which is crisp and easily likable. This will increase the listing of your fan - followers. The more clicks you get on your web site. And with every increasing hit you would be counting the profits your company would be making.

Be the pioneer

Twitter is the most advanced technology which is also most like by people. It is a platform where people would showcase their talents, vent out their thoughts, launch their products and services and brand themselves. Why do you want to stay in the stone - age technology? Take the initiative in studying the new technology. This is the most crucial factor in twitter as you have to be right in the first attempt itself. once you have, there would be no one best at it.





martes, 26 de junio de 2012

Shop on Twitter for the Best Travel Deals - Travel - Hotels and Lodging

You can several excellent travel deals, off flight and great hotel package deals on Twitter. Twitter allows you to follow individuals, publications and companies. However, not many people are aware that they can plan trips according to the Destination analysts, although the consumer's are picking up on what the travel don't reveal publicly. One of the very best places on the web to find vacation packages, discounted airfares and hotels specials is on Twitter. For those that are not yet twitter members it can be quite perplexing when you first login in. to become a member all you need do is fill out a basic profile and choose a handle.

Here are some twitter tips that you can use to help you search for the best vacation packages and plan trips that are cost effective, although you may have your favorite websites where you search for travel deals, you will find that these companies under their same name probably have a Twitter account. Once you have signed up with Twitter you can request updated e-mails. You can also choose who you want to follow by typing in the name at the bar across the top of Twitter. When you click the follow button, the company you have chosen updates will appear on your homepage and are known as tweets. Almost all the best travel brands have twitter accounts, and many offer special deals that you will only find on Twitter. For instance if you are planning a trip to Australia, then type Australian Tourism into the search bar and see if they have an account. You will find that a network of options come up which will include places of interest, culture and traditions, hotel and other accommodation lists, car hire and a host of other valuable information. You will also find specials and discounts on airfares, accommodation and other types of vocational package deals. There is a list feature on Twitter that you can use to group the companies you want to follow, which allows you to have a list for hotels, a list for specific destinations and a list for airlines.

Once you find a good travel package you need to book immediately, as these deals end up being re-tweeted and the cheapest options sell out very quickly. If a really good deal comes through your twitter stream, then be ready to click on the buy button. However, these really cheap fares can come with restrictions and you need to read the fine print to make sure the deal will suit your requirements. Due to Twitter being a social network, most of the travel companies have people monitoring them for good deals.





Using Twitter To Promote Your Food Truck Business - Website Promotion

The mobile food industry, also known as the food truck industry, is growing at a rapid rate. It is more important than ever for the owners of these mobile restaurants to take advantage of social networking sites. These sites provide food truck owners with a valuable marketing tool to reach out to potential customers and engage and encourage current customers to return to their business. One of the most effective social networking tools available is Twitter. Twitter allows food truck operators to deliver real time information about location, menu changes and other pertinent information to customers immediately. Having a twitter account is a great way to create buzz and reach out to customers without spending a dime. In order to get the most out of your companies twitter account there are a few steps you should take to increase your followers and optimize the information provided by your account. Remember, the more followers you have, the more direct lines you have to potential customers, and everyone knows that more customers means more profit and that is good for any business.

If you are going to utilize twitter to promote your business you need to spend a little time developing an informative and creative home page. Your homepage will be the first exposure some potential customers have to your brand. You want your twitter homepage to deliver a clear message that lets people who visit it know what you are offering and what makes your food truck different than the others that are currently flooding the food truck market. It is very important that you display your mission statement in the short bio section of your twitter homepage. Once you have established a home page that delivers all the information people need to know about your brand you need to send out regular tweets to keep people interested in your product. Variety is also important when it comes to twitter. You want to mix your informational tweets with fun facts, photos, and special offers to keep your followers interested. The more creative your tweets are the more likely your followers are to share them with their friends and that will increase awareness about your food truck business. Another way to gain exposure for you twitter account and ultimately your food truck brand is to join twitter discussions about trending topics. Search for relevant topics and join in the conversation. If you use a hash tag with your comment your response is likely to show up as part of the trending topic and this will increase your brands twitter presence.

Once you have a few followers you want to encourage them to share your tweets with others by retweeting your posts, recommending your twitter to their twitter followers, and checking in at your food truck on other social networking sites. The first step you can take is just ask your current followers to help spread the word, you might be surprised how many people mention you in their tweets or on follow Friday. You might need to entice people by offering something free to your customers. Start a contest, invite people to come to your truck and offer a special discount to anyone who shows you a tweet they sent out mentioning your food truck, in addition you can offer something free for the tenth, or twenty fifth person who shows up with a tweet about your truck.





lunes, 25 de junio de 2012

Video Takes Over the Web

Today, the web has become one of the most common platforms for personal socializing and marketing products and services throughout the world. With more bandwidth, now available for almost the price of peanuts, it has become very easy to put up content in the form of audio, video and images as compared to plain text. As the web began to take off and technology improved, people were able to use and utilize more interactive forms of media via the web.

Because of this, one of the most effective advertising and communicative media- web videos, have taken the place of tv commercials, life experiences and short movies!

Websites like Youtube.com and the likes, have capitalized on this phenomenon and have rooted themselves firmly in to the world of videos, which are taking over the web.

With various playback technologies now supported by the web, it has now become easier than every to incorporate videos on any website, hosted on any platform. The cost of putting up videos on the web is all dependent on the purpose and goal of the web videos.

Many large and small brands alike, have realized the potential of websites like youtube.com, and are releasing videos on the web, for their marketing campaigns. Individuals too, utilize and release web videos over the web. Some videos released over the web, are about sharing life experiences, some are about personal interviews, some for dating and so on.

Videos have taken over the web like a storm and their popularity is ever growing and ever increasing. So much so that, today major search engines like Google and Yahoo are working on web video search algorithms. The popularity of videos over the internet has soared to new heights especially with the advent of web video blogs, particularly since the sole purpose of web blogs, in general, is to facilitate the sharing of information, be it personal or commercial, with one





Youtube - The Left Wing Lapdog Of The Internet

Conservative web users argue that their views are being suppressed on youtube. Even heavyweights like Republican Hollywood filmmaker David Zucker can be censored.

A short film by Zucker, who worked with "Scary Movie 4," "Airplane!" and other comedies, reportedly had been offered to the Republican Party for use as an ad, but it was declined. It appeared briefly on YouTube, until it was flagged as being "inappropriate for some users".

On the YouTube Web site, anyone can post videos. Above is a still from a montage of some of President Bush's speaking blunders posted as "Stupid Bush."

Michelle Malkin was first blogger to point out the leftist leanings of YouTube.

While bloggers played a role in the last presidential election, most advertising and message delivery still comes from campaigns, political parties and interest groups with enough money to bankroll a television blitz. But the YouTube revolution -- which includes dozens of sites such as Google Video, Revver and Metacafe -- could turn that on its head.

If any teenager can put up a video for or against a candidate, and persuade other people to watch that video, the center of gravity could shift to masses of people with camcorders and passable computer skills. And if people increasingly distrust the mainstream media, they might be more receptive to messages created by ordinary folks.

"YouTube is a campaign game-changer, shifting the dynamics of how to reach voters and build intimate relationships," says Julie Supan, senior marketing director for the small, California-based firm, which by one measure now runs the 39th most popular Web site. "YouTube levels the playing field, allowing well-backed and less-known candidates to reach the same audience and share the same stage."

Even the seemingly simple act of posting footage of a politician's interview on "Meet the Press" or "The Daily Show" has a viral quality, because it can be seen by far more people than watched during a single broadcast.

The internet web site You Tube is a free and open area for internet users to post and view all kinds of video content. While there is a terms of service (TOS) that users must agree to before posting You Tube videos, the truth is that there is no real submission approval process. While posting copyright protected content is forbidden under the TOS, there is no mechanism to automatically screen for copyright protected material.

Detection of such material is left to the You Tube community, but, from the incredible number of protected videos that have appeared on the site, it seems clear that the TOS are not rigorously enforced. Of course, it is the responsibility of the users, not You Tube, to post material that is legal. Nevertheless, there have been some legal challenges to You Tube videos posted in recent months.

Contributors to YouTube seem to lean to the left. There are videos of verbal stumbles labeled "Stupid Bush" and "Bush Screwups," along with "President Bush Drunk," a bit on CBS's "Late Late Show" that slowed down a tape of the president so it appeared as if he were slurring his words. Another shows Bush, in his Texas days, extending his middle finger. (One positive video features a group called the Right Brothers singing "Bush Was Right.")

Any registered user can form a group, and the site includes one called "Support George Bush," which says, "Don't be afraid of your beliefs -- most campuses nationwide have a liberal bias anyway . . . as does the media." But it doesn't crack the top 100 in terms of membership, unlike "Bush Sucks," which is designed "for everyone who hates Bush and all his Republican cronies."





domingo, 24 de junio de 2012

The Future of Advertising

Whats in store in advertising in the future? Its all about creating interactive marketing tools for your business, as well as the addition of new and innovative Internet-based social media in your marketing efforts. This goes to show that the traditional color printing that has been so popular for many years will take a back seat when it comes to advertising campaigns.

And its all about having a positive response from your target audience. Interactivity is all about that concept. What makes your browsers satisfied means engaging them in experiences that evoke good memories for your clients. The more your interactive marketing gets inviting, the better it is for your target audience to hand over a positive response to your message.

So what else should we expect in the interactive advertising campaign?

Theres the use of entertainment for one thing. Website developers and marketers are looking at the advantages of creating a site that not only offers more information than you could think of, but also entertaining to boot. Not only do you get noticed and provide excitement to your target audience, more importantly, you are able to connect with them on more personal level. Hence, expert and smart advertisers use the interactive media to create that engaging relationship with their customers and prospects.

Some of the media vehicles that can help you market your business interactively include blogs, podcasts, online videos, and advergames. Along with these interactive media, marketers have been combining them with traditional media models such as your color printing ads to create that distinction and recognition in their target audience.

Lets take a look at some of the interactive media vehicles:

Blogs

The idea behind a blog is that you are able to tell your story and your opinions, as well as invite viewers to comment on your story. There are many blogs online. In fact, many blogs are able to provide the opportunity for many business owners to interact with their consumers and pool ideas to make their products even more effective. This is what makes blogs so popular customers are actually able to give their two cents worth to enhance the product they love or the service they just viewed online. All in all, it provides both clients and technology- minded people the satisfaction of being able to participate in such forums.

Podcasts / Videos

Podcasts and online videos are very entertaining as they are able to provide highly entertaining commercials to demonstrate a product or service or even tell an engaging story that affects the emotions of your consumers. It provides a level of empathy among your customers for your business. YouTube and Google Video are just two of the most popular sites that help you attract attention and interest in your message, not to mention that they generate traffic to your business.

This is the bottom line: utilizing interactive media to increase your market share increases your chances of getting a bigger piece of the market pie. By being closer to your customers via your interactive vehicles can go a long way in helping you build your brand and get you the leads you need to increase your sales and profits.





Agloco Forum Website

Build the Community, Make More Money

Through our Referral Program, we reward those who are helping to build this Global Community. The bigger the community, the more money AGLOCO makes for its Members.

What's the Catch?

No catch. Sign up, refer your friends, download the free Viewbar? software and surf the Internet as you normally would.

Privacy Counts.

Your information will never be sold, rented,or shared with anyone else. Bulletproof privacy is a core commitment of AGLOCO.

AGLOCO: The Internet's First Economic Network

Todays hottest Internet businesses are all about the power of social networks. Companies like MySpace, Facebook, YouTube and Double Click have become worth billions because businesses have realized that these social networks are generating huge advertising and marketing opportunities.

As these social networks grow, the economic potential for its owners ? and the advertisers who target the site?s users ? is remarkable.

At AGLOCO, we asked a simple question: The users created the community, where?s their share of the profit?

It was from this question that AGLOCO set out to create the Internet?s first Economic Network, harnessing the power of Internet-based social networks to directly benefit the Members who help to create the community.

Becoming a member of AGLOCO is as simple as completing a brief sign-up page (name, age, location and email address.).





sábado, 23 de junio de 2012

How-and-Why-You-Should-Market-Your-YouTube-Videos

How and Why You Should Market Your YouTube Videos

Do you enjoy uploading videos that you made to the YouTube website? If so, you may be pleased with all of the traffic that you get. YouTube is known to get thousands of visitors a day. For you, this means that your YouTube videos may be watched by thousands of people or more! As much traffic as YouTube brings you and your videos, you may be looking for more. If you are, you will want to examine other ways to market your YouTube videos. Just a few of the many marketing approaches that you can take are outlined below.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube. For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know. If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is. YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have. What is nice about YouTube is that you can easily get a few HTML codes. Those codes will enable you or any other internet users to post a YouTube video online. It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes. It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog. In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards. online message board marketing can be done two different ways. For instance, there are a large number of online message boards that let you discuss of share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them. If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so. Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should. As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos. If you are looking for more views, whether just to increase your online popularity or to help you get new clients, if you connect your YouTube videos to your business somehow, you will want to take the time to market your YouTube videos. What is nice is that you have a number of different methods available, including the three mentioned above, and most are free. In fact, marketing your YouTube videos to other internet users isn





WEB-2.0-to-the-Rescue

WEB 2.0 to the Rescue

You may have heard about WEB 2.0 but perhaps you thought it was some trendy new toy that would go by the wayside like lots of them do. Instead it represents a revolution in how the internet works. And to an internet retailer or merchant such as you and I, it represents a solution to one of the biggest problems we face in staying in touch with our customers and that is email deliverability problems.

The reason WEB 2.0 is going to come to the rescue in saving us from our email deliverability problems lies in how it basically changes the way people use and view the internet and internet communications in particular. Before WEB 2.0, if you wanted to communicate with your customers, you had to take the communication to them. Hence you put together an email that you sent out via a mass mailing or using a service and you hoped that you would hear back from some percentage of your customers about this most recent promotion.

To a large extent under that system, you never knew if the customer got your email or if they took advantage of what you have to offer because of the email you spent money to send out. But a bigger problem that has grown bigger and bigger with each passing year is that spam and spam filter software that is designed to protect individuals from the potentially dangerous effects of spam also have created a huge problem of email delivery verification for online merchants to contend with.

As long as the formula is that the merchant must take marketing to the customer, email delivery problems will be the bane of the internet merchant's existence. That is why WEB 2.0 is going to come to the rescue by changing the basic assumption of how we communicate to customers. With WEB 2.0, you no longer have to take marketing to the customer because the way the internet now works is customers come to you where you can interact and market to them dynamically on your web site where they might "hang out" for extended periods of time.

WEB 2.0 and how it works can be seen in some of the most explosive new internet services of the last five years including YouTube, MySpace and Wikipedia. These web sites are the first fruits of a redesign of the internet that makes cyberspace a place where the internet population create the content and how customers interact on your web site is as important or more important than what you put on the web site yourself.

WEB 2.0 has the potential to take email out of the marketing loop entirely. If you retrofit your web site to accommodate the interactive concepts you see used on Wikis, on YouTube and on MySpace, you can create an environment so driven by customers that it is an ideal environment for marketing, for customer communications and for sales. You can use this kind of online community setting to place your sales force in a cyber sales room to casually interact with customers and guide them to purchase decisions in a low key, no pressure way that is just what customers like in an online community.

One of the great innovations of the WEB 2.0 approach to web site design is that you can actually link videos or web site pages from other web sites and make them part of your own. Get familiar with the way modern web sites work and interact with your web development gurus so they can guide you in how to use WEB 2.0 methodologies to bring customers to your sales setting rather than having to go to them with email marketing campaigns. And when you have successfully made that transition, you may never have to worry about email deliverability issues again.

PPPPP

Word Count 645





viernes, 22 de junio de 2012

Viral-Marketing-Trumps-Email-Deliverability

Viral Marketing Trumps Email Deliverability

The internet has turned another corner in the last few years. This should come as no surprise. The one constant about the internet is change. But the changes that have become a reality in the last few years have made fundamental changes to how we view the internet, how we use it and what we expect when we go on a web site and interact with the web site owners any more.

From wiki control over web sites to YouTube to social networks, the emphasis of the internet has shifted from the operators of web sites to the users. And with this change the way those of us involved in using the internet for marketing have begun to change the way we do business as well.

The model for internet marketing that predates the shift to the WEB 2.0 methodology was heavily dependent on email as the primary line of communication with the customer. Next to online sales, email was the way customers sent in inquiries and the way customer support was handled. And other than online advertising, email was the most sophisticated method for internet marketing we had at our disposal.

Over time, however, the use of email for marketing began to see abuses in the form of spam. More and more the need to protect customers from spam communications has so dominated the world of email marketing that has become a cost burden for online merchants and customers alike and it has slowed or stopped email deliverability to the point that it is uncertain on any given business day whether you can depend on email to keep your business running or not.

As a result, a discipline and a methodology for circumventing email delivery interference points such as spam filters has imposed yet another new area of online knowledge that takes time away from running your business so you can focus on working with ISPs and learning the methods of spam control so you can carefully construct your emails so at least they will get to your customers. But the methods you have to use to jump through hoops to get your marketing emails to customers have come to dominate email marketing so heavily that the message and the communication has almost taken a back seat to just getting the email delivered.

It is interesting that the big changes in how the internet operates in some ways are going to retire this cumbersome email system before we come up with a solution to the email delivery problem. There are some very sophisticated internet marketing techniques that are showing themselves to be highly effective that never depend on email at all. And as modern internet merchants turn to these methods, the problem of email delivery may never be solved as much as it is ignored and allowed to die out on its own.

Viral marketing is one way modern internet marketers are recruiting new customers and getting the word out about products and services by tapping the power of video and the instinct internet denizens have for downloading free stuff. Viral marketing is a method where the merchant creates a download that is desirable. A funny video, a musical performance or an ebook make great viral marketing tools. But along with the free "toy", the download carries the marketing message of the merchant and is downloaded into the internet network of users quickly and with no cost to the merchant or the user.

The viral part occurs naturally as users upload the video or link to it on other web sites or share it with each other on blogs or through email. The marketing message spreads from customer to customer, like a virus spreads the flu and as it spreads, it directs new customers back to the merchant web site to become active customers.

This is a powerful marketing technique that depends on nothing more than human nature for success. And unlike the cumbersome email system, viral marketing has its own way of avoiding "spam", it is fast and it is cost free. But above all the one trait that makes viral marketing trump email marketing as the means to success for the future of internet marking is a simple principle that always attracts business people. It works.

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Word Count 718





Windows Vista Ultimate Review

Windows Vista is Microsoft's first new operating system in more than five years and the successor to Windows XP. However, it is not worth rushing out to purchase. If you desperately need to buy a new PC (if your old one died or you've been waiting and waiting for Vista to be released), then by all means do so; there's nothing wrong with Windows Vista. But there's no one compelling feature within Windows Vista that cries out to switch over, neither the enhanced graphic capabilities (Aero) nor the improved system performance features (truthfully, our Windows XP doesn't crash). As for security, Microsoft's biggest improvements in Windows Vista are within the Enterprise or 64-bit editions, editions most home users will not be running. Windows Vista is not the Apple Mac OS X 10.4 killer one hoped for (or feared). Nor are there specific big-name software packages written exclusively for Windows Vista--most software available today is compatible with both Windows XP and Windows Vista. But the extensive tie-ins to Microsoft.com and Live.com, and the many, many interdependences upon Internet Explorer 7 left us desperately wanting more (and often best-of-breed) alternatives. Hard core Microsofties who live and breathe within the MSN, Live.com, and Microsoft desktop software ecosystem will rejoice with the release of Windows Vista, but for the rest of us who are product agnostic, who use Firefox, Google Desktop, ZoneAlarm, GMail, and Corel WordPerfect, Windows XP SP2 will suffice nicely until some killer program necessitates that we all upgrade to Windows Vista.

There are six major editions of Windows Vista; we're reviewing four. We chose not to review Windows Vista Enterprise (available only to volume license customers) and Windows Vista Starter (available only outside the United States). Windows Vista Ultimate includes everything, and this is the edition getting the most promotion from Microsoft. It is not the edition most people will find packaged on their shiny new PCs or will end up with after an upgrade of existing hardware. See our feature comparison chart to know which edition is right for your specific needs, and check the following individual reviews for more details:

Windows Vista Business

Windows Vista Home Premium

Windows Vista Home Basic

Setup and installation

The Windows Vista DVD disc includes a Windows Imaging (WIM) format of the code, so whether you buy the Home Basic edition or the Ultimate edition, the code remains the same; only the product key unlocks your specific set of features. This means users who opt for the lesser editions can always upgrade (assuming they have the proper hardware) by downloading some additional code and securing a new product key online. However, all features--even if you paid for them--are dependent on specific hardware configurations being present; if you don't have the proper graphics hardware, for example, you'll simply never see the Aero graphic effects on that old Dell computer in your basement.

Hardware requirements for Windows Vista should not be taken lightly. In a controversial move to garner positive reviews, Microsoft sent hundreds of bloggers (not including CNET) free copies of Windows Vista Ultimate; Microsoft did not send boxed copies, rather the software giant sent top-of-the-line Acer Ferrari laptops with the operating system preinstalled. So even Microsoft seems to admit that the best performance is only available on top-of-the-line machines manufactured within the last year or so.

That said, many people will still want to upgrade their current Windows XP SP2. This will keep all your current data and applications, importing them directly into the new operating system. To see which edition(s) of Windows Vista your current computer can handle, visit the Windows Vista Upgrade Advisor to find specific hardware recommendations so you don't buy the wrong edition. Most people will find either Windows Vista Home Basic or Windows Vista Home Premium to be their best choice. While Windows Vista does make a backup of your previous operating system before installing, it is always recommended that you backup your current Windows XP system yourself, just in case.

Rather than upgrade, we recommend you perform a clean installation. With a clean installation, you keep all your current on the Windows XP drive and install only the data and applications you want to run on Windows Vista. A clean install can be accomplished by buying a new PC with Windows Vista already installed, partitioning an existing Windows XP machine to dual-boot into Windows Vista, or adding a new hard drive to an existing Windows XP machine.

Our clean installations took anywhere from 20 minutes to an hour, depending on the hardware in the system. It's pretty much an automated process, with the installer first copying the WIM image onto the new hard drive or partition then expanding that image. Once again, we experienced an uncomfortably long plateau at "Expanding: 27 percent"; as with previous builds, we waited between two and five minutes before the expansion continued. About halfway through, the installer reboots and continues the installation in Windows Vista.

During the installation, Windows Vista will load the drivers included within the installation image, but it will also download additional drivers from a much larger database at Microsoft. This assumes, however, that one has an always-on Internet connection; dial-up users may find that upon completion of the installation process some drivers are missing.

Once fully installed, Windows Vista first asks for your country or region, then time and currency, and, finally, the desired keyboard layout. Next, you'll choose a username, a user icon, and a password. Then select your desktop wallpaper and security settings: Automatic, Install Important Updates Only, or Ask Me Later. After reviewing the computer's time and date settings, there's one more message: "Please wait while Windows checks your computer's performance." Here, Microsoft grades your computer on a five-point scale, with the overall rating based on your system's lowest score (in our case, that was for the video card).

Windows Vista includes new musical tones written by veteran musician Robert Fripp. Compared to the familiar start-up tones of Windows XP, Windows Vista's are lighter, almost spritely. The sounds for User Account Control and Log Off are also perkier than those found in similar security warnings within Windows XP.

New on the Windows Vista desktop is a Welcome Center which contains links to frequently asked questions such as, "How do you configure your printer?" and "How do you connect to your Internet service?" There is also room for some sales opportunities, either with manufacturer specials or online offers from Microsoft, such as the Windows Live OneCare service. Frankly, we think it is better for you to look beyond the Windows ecosystem for e-mail, Internet browsers, and security applications.

After closing the Welcome Center, you'll notice to the far right there is a shaded sidebar populated with three example Gadgets ("widgets" to everyone else), tiny desktop applets that display content, such as RSS feeds. In one Gadget, a slide show of images from the sample photo library display; in the next, the current time; finally, there's a Gadget for subscribed RSS feeds. We downloaded and installed Firefox 2, made Firefox our default browser, and quickly set up a few RSS feed subscriptions. Guess what? The Windows Vista Gadget was unresponsive to our efforts, displaying only the default MSN feeds from Microsoft. Microsoft says the default RSS Gadget feeds off a common store of RSS feeds within Windows Vista, and firefox hasn't yet adopted the API for that store. You have to use Internet Explorer 7 or choose a Firefox-friendly Gadget instead. By clicking the + symbol atop the sidebar, you'll see a panel of available Gadgets, with a link out to the Web to find even more. The Gadgets are not fixed to the sidebar; they can be dragged across the desktop. And even the sidebar itself can be disabled to allow for a full desktop view. An icon located within the taskbar will restore the sidebar at any time.

The familiar Start menu features some cosmetic changes for Windows Vista. Aside from the distinctive rounded icon, the Start menu now includes a built-in Search function. We would have preferred to have access to Search directly from the desktop rather than digging down a level or two. The All Programs list now displays as an expandable/collapsible directory tree, something Windows should have offered years ago. The new Start menu is divided in half, with access to documents, pictures, music, games, recent items, My Computer, network, Control Panel, default programs, and Help along the right-hand side.

Also new within Start is an Instant Off button. This button caches all your open files and processes, allowing you to turn off your laptop or desktop quickly without all the "cleaning up files" messages you see in previous versions. We like the feature, but on our Acer Travelmate 8200, Instant Off and closing the lid to hibernate sometimes produced limbo states where the laptop simply wouldn't wake up again, forcing us to reboot.

In Windows Vista, files become unmoored from the traditional directory tree structure--kind of. The more ambitious plan of including a whole new file system was scrapped early on; instead, Windows Vista relies on metatags, which are keywords linked to files to make them searchable. With metatags, you can create virtual file folders based on a variety of search terms. Say you're doing a report on mountains, any file that is keyword-enabled to include "mountains" will be grouped into a virtual folder without physically dragging that file to a new location. The downside is that older files (say you upgraded your system from Windows XP or imported data from an earlier version of Windows) will have to be retroactively metataged in order to be searched. Also different is the file path displayed within Windows Explorer. Gone are the backslashes, replaced with arrows that offer drop-down menus of alternative folders. We liked this efficient feature.

Finally, there's a compatibility wizard buried deep within Windows Vista. Most Windows XP applications we loaded performed just fine. Operating under the hood, Windows Vista convinces native Windows XP applications that they're running on Windows XP. Should you need to run an older application, say from Windows 95, the compatibility wizard allows you to tweak the display resolution and emulate Windows 95 for that program. For example, we were able to run a Windows 95-optimized game demo on our Windows Vista test system.

Features

There are too many individual features within Windows Vista Ultimate Edition to call out--seriously. However, our gut feeling is that most of the significant bells and whistles are designed for the Enterprise-level customers, not the home user. Having a large number of features should not be confused with actually providing significant value to all users across the board. We would have preferred fewer features executed extremely well rather than an uneven mix of this and that, a one-size-fits-all operating system. And we disagree with Microsoft's seemingly arbitrary division of features within individual editions.

Common to all editions of Windows Vista are ad hoc backup and recovery, instant Search, Internet Explorer 7 browser, Windows Media Player 11, Windows Mail e-mail client, Windows Calendar, Windows Photo Gallery, performance tuning and self-diagnostics, Internet protocol IPv6 and IPv4 support, Windows ReadyDrive, a maximum of 4GB RAM support on 32-bit editions (up to 128GB RAM on some 64-bit editions), Windows Sync Center for mobile devices, Windows Mobility Center for presentations on the road, User Account Control security protection, Windows Security Center, Windows Defender antispyware, Windows Firewall, Windows Meeting Space for ad hoc wireless meetings, Remote Desktop for working from home, XPS document support for PDF-like files, improved peer-to-peer networking, improved VPN support, and improved power management. Included within certain editions (and thus also included within the Ultimate edition) are Windows Media Center, Windows Tablet PC, Windows Movie Maker, Windows DVD Maker, Parental Controls, Windows SideShow for remote gadgets, domain join for Windows Small Business Server, Group Policy support, Client-side file caching, Roaming User Profiles for remote server access, Windows Fax and Scan, Windows ShadowCopy to create file backups, Windows Rights Management Services to protect documents, Windows BitLocker hard drive encryption, integrated smart card management, and various Windows Ultimate Extras to be named later. Despite many feature changes within Windows Vista, Microsoft has held onto its original marketing promise of providing users with Clear, Confident, and Connected solutions.

For Clear, Microsoft cites its new Aero graphics. Aero is part of the Windows Presentation Foundation, a subgroup of the .Net Foundation Framework, an underlying foundation for developers to build new applications. One applet is the New York Times Times Reader, the first of many products written exclusively for Windows Vista but hardly a compelling reason by itself to upgrade. Though video playback and, yes, even the tiny icons on Windows Vista are now crisp and colorful with Aero, unless you watch YouTube videos all day, you won't really need Aero, nor will you miss the tiny preview windows enabled on your desktop display. Also new is Microsoft's Adobe PDF-like file format called XPS (Extensible Page System); however, any Windows XP SP2 machine can view XPS-created pages with downloads of the .Net 3 Framework Foundation and the Internet Explorer 7 browser.

For Confident, Microsoft touts new security enhancements within Windows Vista. You shouldn't encounter User Account Control (UAC) except when changing system configurations or installing new software, and even then, wouldn't you--in this age of downloadable spyware--prefer to know when an executable file is about to run? While UAC notifies you of pending system changes, it doesn't always require a password. Microsoft's more controversial method to lock down the system kernel, PatchGuard, is only available in the 64-bit editions of Windows Vista; most home users will not run these editions. Another celebrated security feature works only within Windows Mail, which most people are unlikely to use. And finally, the jury is still out on whether Internet Explorer 7 is more secure than, say, Firefox 2. Windows Vista also includes a built-in but limited two-way firewall and free Windows Defender antispyware, which ranked poor in competitive testing done by Download.com.

For Connected, Microsoft points to the new peer-to-peer possibilities, some of which are the result of its acquisition of Groove several years ago. From within Windows Explorer (which displays different toolbar options for exploring documents, photos, or music) you can move any file into a Public Folder and then mark the file or folder for sharing on a network. Within the Business and Ultimate editions you can further mark individual files for remote access.

Performance

Upon installation, Windows Vista rates each system's overall hardware performance, with the final score reflecting your system's lowest individual score. This is handy. For example, if you suspect that everything's running a little slow, you might find that your hard drive is returning the lowest score. Windows Vista will then recommend a faster hard drive or a drive with larger compatibility. Mostly, though, the video card will be the sore spot for most users. There's also an event log viewer to show, for example, after a specific software install your system performance started to degrade, and that uninstalling the software may restore your overall performance.

Under the hood, Microsoft has moved device drivers for DVD burners and printers out of the system kernel; Microsoft says that a majority of system crashes can be traced to improperly installed third-party device drivers. Thus Windows Vista hopes to vanquish the dreaded Blue Screen of Death common to earlier releases of Windows. Indeed, after testing several early builds, we found Windows Vista to be remarkably stable and robust.

Support

Along with the performance monitors, Microsoft has improved the Help section considerably. There is a static FAQ, but it also links to Microsoft online and allows outreach to other users for help, either via a forum or direct PC-to-PC help. Of these, we really like a feature available on some, not all, FAQs that allows you to automate the solution by executing a script. This method doesn't teach you how to do it in the future, but it will accomplish the task at hand. For example, if you choose to update a device driver, Windows Vista will darken the desktop; highlight and open the Start menu, the Control Panel, and the Device Manager; then pause to ask you what device you want to update. It's like having a technician at your desktop, walking you though the process. There's an increasing reliance on user-generated support forums, which leads us to believe that Microsoft is shying away from its own live technical support. At press time, Microsoft's final support policy was unavailable.

Conclusion

Perhaps we're spoiled, but after more than five years of development, there's a definite "Is that all?" feeling about Windows Vista. Like cramming an info-dump into a book report the night before it's due, there certainly are a lot of individual features within the operating system, but the real value lies in their execution--how the user experiences (or doesn't experience) these--and like the info-dump, we came away shaking our heads, disappointed. Compared with Mac OS X 10.4, Windows Vista feels clunky and not very intuitive, almost as though it's still based on DOS (or at least the internal logic that made up DOS). Despite the addition of a system-wide, built-in Search, and various efforts to break away from staidly old directory trees, you still need to drill down one level to even access Search. And there are far too many dependencies on Microsoft products; this is not a very objective operating system, as preference is always given to Microsoft products (of which there are many), from MSN Search to RSS feeds only from Internet Explorer. But is Windows Vista a bad operating system? No. It's just a disappointment for PC users who hoped that Microsoft would deliver something truly exciting to finally leapfrog ahead of Apple. They failed. But stick around; this is just Windows Vista 1.0. Windows Vista Service Pack 1 is due out sometime before the end of the year. Windows Vista SP1 promises to fix what's known to be wrong within Windows Vista and should offer a few concrete reasons to switch.





jueves, 21 de junio de 2012

Social Media Marketing - Goals and Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google





Real Estate Agents Using The Internet

Only a few real estate agents have worked out how to use internet technology to their advantage, most agents still operate in the pre internet mode. Things are slowly changing but it is taking some time to catch on.

There is more than one way to use the net to your advantage if your selling and dealing with large numbers of people through both the listing and selling stages of a real estate transaction. Building and maintaining a good database can be to some extent set on auto pilot as people can opt in and opt out of the process online via the website interface.

Agents and marketers are now waking up to the value of using video to showcase properties via their websites although this has been around for a while Youtube has made things much easier. Websites such as fastrealestate.net offer a free blogging platform for agents and real estate professionals and this gives agents a big advantage over many traditional classifieds websites as blogs offer many more options when it comes to details and features.

They also offer instant benefits in the search engines and syndicated data for users to subscribe into, more agents are only now working out the real advantages of the platform, its still a very good time to get in early and stamp your authority on a niche area via a blog.

Real estate is still a per son to person business but in order to reach the top the smart agents have adapted quickly to the new marketing angles enabled by the net. What kind of agent are you dealing with?





How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It's A Video, A Short Video

If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

In Summary

Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.





miércoles, 20 de junio de 2012

YouTube platform for free viral marketing campaigns - Business - Affiliate Programs

YouTube is a video platform used by millions of video makers around the world as an avenue to publish their videos. It is not only the fun place to view videos but also a free-form style where even the good, the bad and the ugly can publish almost anything including documents to the ridiculous. However, as time go by, YouTube has evolved into much, much more. It is now one of the best and largest on-line platforms being used by businesses and individuals to advertise and promote their respective sites, businesses and services by using visual effects.

On YouTube the marketing opportunities are greater than ever, with over 400 million subscribers to market to, it is no wonder the marketing strategies used on YouTube are opening up greater opportunities for businesses and individuals world wide.

What is great about YouTube may vary from individuals to businesses but there are common factors such as: It is free to open an account, the cost is nil and you can upload from any medium whether it is camcorders, social networking sites, emails, various medium movie makers, cameras, etc. Another great function of the site is, you do not have to be a member to view or in-bed the site videos into any campaign you desire. It is an amazing service where you can showcase your businesses or services. With YouTube customer base the exposure to your service or business could be exponential according to your niche. It is just a win, win situation.

YouTube is very, very popular because internationally almost anyone knows how to use it. Therefore, it has become one of the most popular sites in the entire world. Since the objective of any on-line venture is to focus on getting the most hits as possible in order to appear on the first page of a search engine.

As for marketing campaigns, YouTube offers one of the best platforms for bringing business opportunities to your site, which could result in massive sales. It is definitely SEO friendly cause of its popularity. it is loved by Google, Yahoo, Bing and other popular search engines. It is the newest craze in on-line marketing because of the visual-ism of videos, a picture is worth a thousand words. The benefits and opportunities presented by YouTube marketing campaigns are priceless especially if you do not have the budget to compete with the big spenders. YouTube gives you the benefit of free advertisements which is great, actually awesome for anyone starting an on-line business without the funds to market an on-line campaign. Is not that wonderful. YouTube coming to your rescue. Amen to that.





Managing Social Media Burnout - Marketing - Social Marketing

Social Media Fatigue: the Challenge for Brands

With so much going on in online media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer's point of view, reading the same content on Facebook, blogs and other channels will only give them a reason to check out your competitor's webpage. Gartner's recent study on social media fatigue shows that:

One in four young people is 'bored' with social networking sites such as Facebook and Twitter.

31% of the respondents between the ages of 18 and 24 said the fun of social media is wearing off.

The study also indicates that online media exhaustion is something that was most commonly associated with the early adopters. For online marketers, this signals the need to keep branded content fresh and capture people's attention instantly.

Average Corporate Owned Social AccountsThe proliferation of social media platforms can be exhausting for marketers. Yet, many brands believe that the more online media accounts they have, the more web-savvy they are. According to research by the Altimeter group, large corporations averaged a surprising number of social media accounts (178). So much choice and not as much content; what is the best approach? Do you focus or diversify? Do you jump onto every new online media channel that is launched? In our opinion, preventing social media overload is all about finding answers to the too much vs. too little dilemma. Here are some easy-to-follow suggestions:

Define Precise Goals

The key to staying fresh and avoiding a burn out is finding out exactly what you wish to achieve from your online media efforts. Defining precise social media marketing goals is the first step towards understanding what works best for your brand. Creating a Social Media Footprint: For brands that are relatively new to social media, gaining visibility and establishing a solid online presence is imperative. If these are your objectives, then we recommend focusing on the big three (Facebook, Twitter and LinkedIn) before considering the other options available. This will prevent your brand from getting lost in the online media blur and keep you from getting exhausted in the initial stages.

L'Oreal Facebook Campaign Knowing your Audience: If you have a target audience in mind, then the right approach will be to focus only on those channels where your prospective customers are most likely to be present. For instance, cosmetics brand L'Oreal launched its recent digital campaign on Facebook after research showed that women, who are the biggest consumers of their products, were highly active on the networking site. Posting the same content all over the social space, hoping it reaches your target market can be exhausting and time-consuming.

Improving Customer Satisfaction Rates: Our advice to brands looking to improve their customer satisfaction rates is 'less focus on fancy campaigns and more focus on helping customers.' Although a well-thought out, creative campaign is sure to attract new customers, it may not exactly be what existing customers are looking for. @dellcares Twitter AccountInstead of launching one campaign after another, while simultaneously trying to keep up with the flood of queries from customers, it would be wiser to work towards being a customer-centric brand. Offer advice, demonstrate how you can be of service, and show your customers that you care. Satisfied customers mean your brand can now breathe easy, plan ahead and eventually launch those great campaigns. Dell, which lists customer-service as one of its top priorities, has an exclusive team that focuses on helping customers via the @DellCares twitter account.

Defining precise goals will give you a great sense of direction, helping you plan ahead. The 'let's get on board and decide as we go along' approach sounds tempting; however, like everything new, the novelty of social media can wear off, leaving all those fans and followers wondering about the unexpected dip in activity. Our advice? Fight online media fatigue by getting a S.M.A.R.T (Specific, Measurable, Achievable, Realistic and Timed) plan. The Balancing Act

As an online marketer, information overload can be overwhelming not only for you, but also for your customers. There is a fine line that divides too much content from too little; this can either convert customers to brand advocates, or will drive them to completely stop following your brand. Although achieving the right balance can be challenging, it is nevertheless, vital for long term success. The Importance of Give & Take: Many companies use social media as a platform to talk about or promote corporate activity. Yes, it's true that social media is a place for this kind of a thing, but not all the time. Uploading or posting promotional material incessantly will give your audience a case of editorial fatigue, giving them the impression that you are too self-absorbed. Welcome those who respond to your marketing messages, engage with them and listen to what they have to say. Keeping the 'social' in social media is all about having a balanced brand-customer relationship.

To Tweet or not to Tweet: The plethora of networking channels out there can sometimes be confusing for marketers, who do not know if they should tweet, blog or constantly update their Facebook page. The pressure to be present everywhere or be left behind has seen many brands experiment with various channels. After a while, this can be overwhelming and tiresome. Here's what we think: a) If you tweet more than 25 times a day, then it would be best to blog b) Try Groupon or Livingsocial instead of Twitter if 'deal-of-the-day' is your thing c) Not much to say? Then you should just tweet. As quoted by the Global Director of Digital and Social Media for PepsiCo, Bonin Boug, "Do only as much as your resources will allow. If you don't have the means to have a person on Twitter 24/7, then don't do it that way.Have [something like] Follow Fridays were you spend two hours talking to the community if that's all you have to work with. There really are no set rules."

Old Spice Ad Integrate Social Media with Traditional Marketing: For brands that prefer social media in small doses, integrating social media marketing with traditional advertising campaigns is a good way to get the best of both worlds. Many companies believe that a well-balanced mix of social and traditional media can avoid a marketing burnout. One of the companies to have successfully experimented with this approach is P&G. While continuing to advertise on tv, the personal care brand has also managed to create several memorable social media campaigns. Running Out of Ideas? Listen to Your Audience

One of the most common indicators of fatigue creeping into your social media activity is when you don't know what to do next. Marketers who are highly active on social media are on the constant search for fresh ideas and content in order to keep people interested in their brand. In a world where users are easily turned off by information that is dated and dull, this can be quite a challenge. To stand out in a highly competitive environment, brands need to create content that takes into account the real world environment and the day-to-day events that influence people. This is where social media monitoring tools prove to be highly useful. Here's why we think media monitoring tools like Brand Monitor should be a 'must have' in every digital marketer's tool kit: It Pays to Listen: Refreshing content regularly is necessary for brands looking to keep people interested in their social media pages. However, delegating this responsibility solely to the marketing or creative department may not always be the best approach. The answer? Listen to your customers for content ideas. Media monitoring will help you sift through the conversations, pick out the most important ones and help sow the seed for some great content.

Brand Monitor Volume Graph Creating a Campaign? Look Out for the Trends: Measuring the impact of an online campaign is one of the most important reasons why brands use social media monitoring tools. How about using the same monitoring tools to help generate ideas for a new campaign? Using these tools will not just save time and effort, but also identify the current trends. Brands can then design marketing messages accordingly and create a unique brand or company angle. According to Harvard Business Review Analytics Services Report, 55% effective users are using social media to monitor trends or look for new product ideas. Here's what we suggest; monitor the buzz pertaining to trend, topic, or specific keywords before creating a campaign. You are less likely to burn out while learning new things that interest your consumers.

Testing the Waters: The best way to check if an idea is likely to work is by asking questions. Post that blog, ask your readers what they think, seek opinions, even opposing point of views. While some audiences jump into conversations willingly, others need to be prodded and asked for ideas and suggestions. This is a smart way to test the waters. Monitoring conversations, analyzing the sentiment associated with the topic of discussion etc, will help you alter your marketing messages and content accordingly, saving time as well as effort.

My Starbucks IdeaThe Starbucks formula for social media success is quite simple; monitor the trends and communicate with customers for new ideas. The caffeine-giant, through its social media pages, asks fans for suggestions, encourages discussions and requests for ideas on anything related to the company. Prior to launching a campaign for a new or an existing product, Starbucks picks out the most relevant conversations (mostly by listening to what the influencers are saying) and ideas, making users feel that they have some role in the decision making process of the company. By doing this, the company not only generates new ideas and fresh content at regular intervals, but also keeps social media fatigue at bay. Smart Solutions

You have done your homework, equipped yourself with the required social media tools and have a great brand-customer relationship; yet, your efforts to go 'social' are running out of steam. What you need are a few simple, yet smart-solutions to make certain you don't run around in social media circles. Automate Some of Your Posts: For marketers with profiles on multiple networking sites, updating them all the time for routine 'broadcast' messages can be a tiresome task. This is true, especially, in case of smaller brands that do not have the necessary resources to refresh their social media content frequently. Automating the posting of some content is a smart way of saving time and energy, at the same time keeping content up-to-date.

Facebook, Twitter Accounts Link Linking Accounts: Linking key social media accounts saves time for marketers who want to post a common message across profiles without having to log in and out several times. For instance, tying your Facebook and LinkedIn accounts with Twitter, means every time you update something on Twitter it will appear on all three accounts.

Appoint a Dedicated Social Media Team: A large number of companies have their marketing or PR staff also overseeing their social media activities. This works fine for small to mid-size companies that have limited resources. However, for brands that consider social media an integral part of their marketing strategy, it is important to have a dedicated social media team to manage posts, tweet on behalf of the company and monitor the buzz surrounding the brand. This will not only reduce fatigue, but will also ensure the core marketing team has the time to focus on their content creation and campaign management tasks.

Conclusion

Marketers have moved beyond seeing social media as a fad and have started to include it as a crucial part of their overall marketing strategy. While this certainly has its benefits, it also means the possibility of getting caught in the social media vortex is high. After the initial excitement to post, blog, tweet or +1 wears off, brands are confronted with the question of 'what next?' Also, the fact that social media never stops means companies are increasingly pressurized to keep up. Our research shows that online marketers with an organized approach to social media have been more successful at beating the exhaustion that eventually follows.

Instead of the 'do-it-yourself' approach, brands are now looking at customers for inspiration by monitoring for trends and listening to conversations. It is also important to keep in mind that social media fatigue is not something that is restricted to marketers. With so much content and so many platforms to choose from, consumers are also susceptible to a burnout. Though it is not always possible to hold their attention all the time, innovating and diversifying can ensure that people are interested in your webpage. Easy-to-understand, fresh content has proven to be effective in preventing digital fatigue for both brands as well as consumers.

That said, for brands that are plugged in 24/7, instances of fatigue can occur occasionally. Take a deep breathyou don't need to be a social media maven to avoid an overload; preventing a burnout is all about achieving that perfect balance, knowing what works for you and applying smart solutions.