Date : 20 October 2010
Venue : Hotel Orchid, Mumbai, India
Social Media Marketing - One from the nearly all potent methods regarding setting up companies as well as advertising and marketing goods & services throughout latest press landscape. Companies could be ascertained of your greater existence in addition to amplified recognition in their company apart from receiving an opportunity to showcase their products and also products to some vast trust with prospects by using lowest charge in the simplest possible time. This could be achieved fortifying their marketing and advertising company together with the ideal resources along with strategies for advertising and marketing marketing. It happens to be an important part of our own everyday lives. Given the velocity where Social Media is usually spreading, marketers can get rid of dismiss that radical medium. Different folks believe public press inside several terms. From a strong umbrella term major a variety of technologies that will facilitate interpersonal interaction utilizing words, pics video and so on that will resources employed regarding giving and discussing information. Various computer software methods and also cpa networks permit the iteration with consumer content material plus its this revolution that may be by using the following creation involving web, tv, mobile, enterprise, PR, marketing comms, company proposal as well as every market sector.
Social media is also related to fostering human relationships along with your customers to continue merchandise in addition to assistance excellence. Social advertising websites are likewise raising by simply practically 100% year soon after season inside India. This multi-faceted meeting will equip an individual with a alternative technique to advertising and marketing marketing, providing you with with unique ideas on company presence, social media tools, market hazards in addition to ground breaking strategies to improve your organisation's solutions & services.
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SOME INTERESTING MEDIA STATISTICS : -
* Facebook states that 50% connected with lively customers log in to the web site each one day. This would mean at least 175m consumers every 24 hours.
* Twitter now possesses 75m person accounts, nonetheless simply all-around 15m tend to be lively end users on a new standard basis.
* LinkedIn offers through 50m members worldwide..
* Facebook at this time possesses over 350 million energetic users on worldwide basis.Six months ago, i thought this was 250mThis signifies above 40% development with a reduced amount of compared to a few months.
* Flickr now serves a lot more than five billion images.
* More than 35m Facebook users up-date their level just about every day.
* Wikipedia currently provides in excess of 14m articles, and thus it is 85,000 allies have got composed nearly your million brand-new content within 6 months time months.
* Photo uploads to be able to Facebook have elevated simply by over 100%. Currently, you can find around 2.5bn uploads towards web-site each one month.
* Back in 2009, the common user had 120 buddies inside of Facebook. This is actually today all over 130.
* Mobile is even bigger as compared to before regarding Facebook, with in excess of 65m users being able to access the site through mobile-based devices. In 6 months time months, this really is about 100% increase.
* There are generally greater than 3.5bn pieces associated with content material (web links, media stories, blog posts, etc.) contributed each week on Facebook.
* There can be 11m LinkedIn consumers all around Europe.
* Towards the actual ending associated with past year, your average quantity of twitter updates and messages daily ended up being more than 27.3 million.
* The ordinary number of twitter updates per hour seemed to be around 1.3m.
* 15% of folks expend 10 or even more hours each week blogging, according to Technorati's innovative State on the Blogosphere.
* At the contemporary rate, Twitter will method almost 10 billion tweets inside a single year.
* About 70% with Facebook customers usually are outside the house your USA.
* India is currently the actual fastest-growing land to use LinkedIn, with about 3m total users.
* More as compared to 250 Facebook programs have with a million mixed end users each month.
* 70% connected with people are without chemicals referring to manufacturers on their blog.
* 38% regarding people post brand or solution reviews.
* More compared to 80,000 websites include put in place Facebook Connect considering December 2008 and many more in comparison with 60m Facebook people hire by using this around these alternative sites just about every month.
Through this kind of summit you might examine exactly how advertising and marketing culture as well as sociable marketing web platforms are receiving a important effect on organization communication, procedures and processes. How can these kinds of gear be utilised, just how can anyone employ strategies in your organization to improve earning plus maintain reputation
So, In short, it could be come to the conclusion that Social Media Marketing is actually starting loads of structural adjustments and is particularly poised to mature as well as chip in increased gross income to the business in ages in order to come. Get ready!
It can be with superb enjoyment that him and i receive people most of to the "Social Media summit -2010" and like anyone all of the quite best.
KEY SPEAKERS
* Kunal Jeswani, Country Head India, OgilvyOne Worldwide
* Arun Nair, Senior Manager Marketing, Head - online Initiatives, Club Mahindra
* Uday Sodhi, CEO - New Media, Balaji Telefilms
* Pankaj Muthe, Principal Consultant, SMC
* Harshil Karia, Online Strategist, FoxyMoron
* Vijay Rayapati, Head of Product Development, GizaPage
* Rajeev Dhal, Country Head, J9 Ventures
* Paritosh Sharma, Founder & CEO, Until ROI
* Deep Malhotra, Founder & Managing Partner, Gemini New Media Ventures
* Kris Lakshmikanth, Founder CEO & Managing Director, Head Hunters
KEY THEMES DISCUSSED AT THIS SUMMIT
* Why value social media marketing marketing and advertising (SMM)?
* Outlining the increase of social networking and it has the benefits in the modern Asian market
* Analyzing this global trends in social media & lessons to be able to often be acquired intended for Indian market
* How ought to models apply cultural media? Illustrating together with circumstance studies
* Forecasting sales progress intended for brands with ultimate utilisation involving social media
* Recognizing SMM like a demand iteration tool to get brands, solutions & products to further improve company growth
* Discuss and identify your innovative strategies for a cost effective SMM intend to increase sales, nurture your product & create a good impactful make presence inside this market
* How social networking can be originating by way of cell applications - What is future for cellular cultural media?
* Engaging buyers though cell phone wordpress along with mobile interpersonal media
* Selecting your proper social media marketing agency. How could marketing experts work with social media along with achieve ROI?
* Analyzing the actual practices pertaining to giving you PR strategies around multiple social networking platforms
* Global advertising and marketing approaches in order to incite an individual make use of sophisticated advertising and marketing services.
* Strategies on increasing the particular penetration connected with social websites within scaled-down metropolitan areas and also farm areas.
* Analysing revenue generating models by means of various channels for instance (Facebook, LinkedIn, Twitter, Blogs etc)
* Establishing social internet marketing as a ROI system while growing your brands, solutions and services
* SMM when your contrivance with regard to improving client put faitth on & company loyalty.
WHO SHOULD ATTEND : -
SVPs, CMOs, COOs, VPs, GMs, MDs, Directors, Senior Managers, Heads within:
* Marketing
* Media Marketing
* Branding
* Digital Marketing
* PR & Publicity
* Corporate Communications
* Consumer Marketing
* Media Relations
* CRM/ Service Quality
* CSR
* Product Development
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