Online retailing and especially using social media marketing sites like Facebook has shifted client base from high end stores to websites. Shopping online has many advantages like getting to browse through the rack, no hackling with persuasive sales people, lots of vouchers and discounts.
However high end stores are not leaving any stone unturned and are fighting tooth and nail to get their clientele back through aggressive marketing and promotional sales as well as special displays for their chosen clients.
Time to make up
The tussle is not working in favor of any of them and its high time for both categories of retailers to get together. The smartest step would be for in store retailers to make use of huge client base of facebook to promote their product by linking with this famed URL.
Offering online shoppers to book products on their facebook store and picking up the same from in store, offering discounts creates mutual bond between customer and business.
Advertising the store on facebook and vice versa is a wise step that would work in favor of both. Stores can also display URL of the facebook link on their banners, flyers, press ads and tv commercials thus promoting the website. Similarly promoting the stores by sending newsletters and e-mails to the facebook fan base informing them about the store offers and discounts works wonders.
These are few steps that will work in favor of retailers considerably. Other measures like offering credit points that for shopping in stores and availing the same on shopping online etc. are other aspects furthering the mutual benefit cause.
It is wisely said that why fight for survival of the fittest when mutual benefit ensures survival of both. Therefore store retailers should learn a lesson from here and make best of facebook to rule the online scenario too">facebook Store
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