jueves, 31 de mayo de 2012

Facebook retailers and stores-be friends not foes - Technology - Information Technology

Online retailing and especially using social media marketing sites like Facebook has shifted client base from high end stores to websites. Shopping online has many advantages like getting to browse through the rack, no hackling with persuasive sales people, lots of vouchers and discounts.

However high end stores are not leaving any stone unturned and are fighting tooth and nail to get their clientele back through aggressive marketing and promotional sales as well as special displays for their chosen clients.

Time to make up

The tussle is not working in favor of any of them and its high time for both categories of retailers to get together. The smartest step would be for in store retailers to make use of huge client base of facebook to promote their product by linking with this famed URL.

Offering online shoppers to book products on their facebook store and picking up the same from in store, offering discounts creates mutual bond between customer and business.

Advertising the store on facebook and vice versa is a wise step that would work in favor of both. Stores can also display URL of the facebook link on their banners, flyers, press ads and tv commercials thus promoting the website. Similarly promoting the stores by sending newsletters and e-mails to the facebook fan base informing them about the store offers and discounts works wonders.

These are few steps that will work in favor of retailers considerably. Other measures like offering credit points that for shopping in stores and availing the same on shopping online etc. are other aspects furthering the mutual benefit cause.

It is wisely said that why fight for survival of the fittest when mutual benefit ensures survival of both. Therefore store retailers should learn a lesson from here and make best of facebook to rule the online scenario too">facebook Store





Why You Need to get more Facebook fans - Business

Today if you take a record of the most popular social networking sites, Facebook will be right on the top of the list. It is generally used by the people all around the globe. Facebook is a social networking site i.e., it is an Internet based web site where one can create their own profile describing about themselves along with personal information and interests, you have features like chat, blog, send personal message, add, images, videos, etc. Most of us spend our leisure time on such social networking communities like Facebook, Twitter, MySpace, etc mainly to keep in contact with friends and family. Instead of just surfing such web sites have you ever thought of monetizing your fans or followers?

Sponsored posting is one such technique where branded companies like Fastrack, Nike, Titan, Reebok, etc use this to promote their products and there by their business. They post the ads on your Facebook profile for which they will offer you a certain amount as commission. Ad may be on any new product launch or some latest seasonal offers.

Affiliate marketing is another marketing method related to e-Commerce where other publishers or web sites will promote your business there by if any sale happens due to this intermediate source then a certain amount is credited to the account of that source. In Facebook you have this particular feature to promote affiliate links to your fan followers in Facebook. The referral fee is set by the owner of the web site. There by sitting at home you can earn few bucks.

By creating an online store you can buy and sell products. There are e-Commerce web sites that will let you create an online store in Facebook profile. Generating sales will result in earning a percent of that particular sale. You can refer your store to your friends in your community; likewise they can also have a store of their own. Any number of products can be added or removed to this storehouse. Also you should see if there is provision to access credit cards and should support popular payment gateways, because transaction should be safe and secure. Also recent survey shows that when compared to average online customers, Facebook customers have 10% larger shopping carts. Even for small enterprises Facebook commerce is of great benefit. You can gain more and more profit if you monitor your e-commerce in a smart way on the trend followed and updating your fan followers about the same.

E commerce on Facebook or Social commerce is definitely going to be a strike in the market. When compared to the traditional methods of setting up an online store, social media commerce is much simpler and less expensive. You need to have the right number of active fans to set up a Facebook store. And now you would have got an idea how make money setting up a store on facebook!





miércoles, 30 de mayo de 2012

How to Sell on Facebook with Quickerbuy Store App - Business

Quickerbuy has created another access for you to more and more shoppers - your own featured shopping mall on Facebook. The app allows you to easily set up your store in minutes and manage it in an easy to operate backend. Quickerbuy Store Facebook App AdvantagesQuickerbuy Stores has created another FREE way for you to reach more shoppers - Selling on Facebook! Our Facebook Store Application allows you to easily take the contents of your Store on eBay, Google Base or CSV files and sell it from your Facebook fan page.Benefits* One minute set up* Easy integration with Facebook Fan Page* Hassle Free product import from eBay and Google Base* Instant products uploading to Facebook* Real time product exhibition sync with Quickerbuy shopping mall* Exposure business to over 750 million active Facebook users* Capitalize on Facebook easy interaction feature and boost revenues* Let your fans spread your business with "like" and "share"* No code or technical skills required. A few clicks and you're ready to sell.Start Now: Sell on Facebook within Minutes!How to Set Up Facebook Store?1. Register a Facebook account.2. Create a Facebook Page.3. Attach the storefront to your page.4. Import your products and finish.FAQsQ: How much does it cost?A: Quickerbuy store App is absolutely FREE.Q: How to create a Facebook fan page?A: Click the link below and create your own page on Facebook./pages/create.phpQ: If someone doesn't have a store on Quickerbuy.com, could he/she use the App?A: Yes. You also create a store on Quickerbuy when you install the app to your Fan page.Q: Real time product exhibition sync with Quickerbuy shopping mall? What does that mean?A: The products you upload in your Facebook store will exhibit in Quickerbuy website shopping mall on Facebook at the same time, just like marketplace on Facebook. That means you get one more chance to expose your products.Q: Could I import my product from my items on eBay or Google Base?A: Yes. You could import your products from these websites. If you have any question about the import, please contact us through or just give us your feed file from these websites and we would import for you.Q: Why I don't need to set my shipping, taxes, prices or others in my store on Facebook?A: The final transaction is actually happened in your store on Quickerbuy.com where you have already set up all your needed information.





Expand your eBusiness to Facebook for Effective Increase in Conversion - Business - ECommerce

Facebook shines as a beacon due to its uniqueness and ease of use, thus gaining immense popularity, exceeding the 800 million mark in its active users list. This enormity has impelled every small and big business to imbibe them into Facebook. Once you show your brand in the Facebook world, your services/products are reached to millions via free viral marketing. The global reach of Facebook is the vital factor which effectively promotes your product. A customized facebook page which is highly interactive will help you build and strengthen the relationship with your clients /customers by keeping them engaged and active.

Availing ongoing live interactions and user polls are easier ways to keep your target audience active. If you are able to bring your complete online store to facebook, you will see the profit irresistible. By setting up the entire web store in facebook, you are providing your facebook audience complete luxury of shopping and purchasing from your store through facebook. This is the very best attempt to achieve customer expectation, specifically facebook audiences. However, bringing your e-store on facebook is not too tedious.

There are numerous ready to use apps which when installed and configured will show your store on facebook in minutes. For example, a magento facebook app will help you bring your magento store to facebook hassle-free. Considering few important factors would help you find an efficient facebook app for your online store

Should be able to display your complete ecommerce store in Facebook.Should allow adding any number of categories and products.Shopping and Checkout by remaining in Facebook, should support checkout to be processed via magento back-end.Must include customizable home page design in order to enhance/update the design standards as per customer expectation.Should include tracking of order details within facebook account.Must support extraordinary promotional activity like displaying the purchased product info on the user's wall, enabling the users to recommend favorite products to their network and also allowing users to invite their friends to buy a product.Auto update of newly added product details on the users wall at frequent intervals.User-friendly admin like allowing to set a wall status update / invitation message.Display products in different view types.Auto update of Categories and product details in Facebook while updated on your web store.

Should have default facebook login feature to convert every new user to active userYou will realize the advantages of facebook marketing when you see the rising sales arrow in your business growth chart. The best form of facebook marketing is by making complete shopping experience viable through facebook login for the facebook users. This way, you are now advanced to run your magento store in two different domains simultaneously which is directly proportional to increase in promotion and sales. A facebook store for the magento shop is the latest vogue in the internet marketing world and so, you should be in no way behind in the race.





martes, 29 de mayo de 2012

Selling on Facebook with Goo2o Merchant Solution - Business - ECommerce

The web continues to disrupt traditional business models and is transforming countries, economies and industries. Selling on Facebook has emerged from zero level and is moving from an innovation to a trend.

With Facebook being the trend in today's scenario everyone is in the race to grab a piece of it. It doesn't matter if you are a child, youth, businessmen, office goers or even retired, facebook has something or the other for you.Talking about online business, most of them use facebook as a platform to sell and promote their products, brands etc. Promotion is the process of advertising the business so that the people will become aware of the business which results in sale of the products. Almost all online promotional campaigns are designed with an objective to grab customer attention. One such online platform that lets online business to promote and sell their product on facebook is Goo2o Merchant Solution. With this platform goo2o Store owners can use the Sell on Facebook App to take their store catalog right into facebook.How selling can be done on facebook through Goo2o Merchant Solution

Merchants are not restricted to just sell on their store fronts. Goo2o technologies is compatible with various online platforms that help goo2o merchants to promote their store and products easily. Goo2o Merchant can use GMS to sell their products even on facebook, which provides them the desired exposure needed to achieve higher revenues.

Using Goo2o's Sell on Facebook App

There is a specific process through which goo2o store owners can sell their product on facebook. The Process is as follows:

After enrolling with Goo2o Merchant Solution and uploading the product catalog, Store owners can start promoting right on facebook. Goo2o Store owners need to create a facebook page and add a unique code on this facebook page. This unique code is available on store owners control panel. After the code is added and activated, store owners can upload their products on facebook right away.

Merchant can further design their facebook fan page and add products that they wish to sell. This way they are grabbing the opportunities that are made available to them by Goo2o merchant Solution. Some key benefits are listed below.

Benefits of using Facebook for sellers:

There are multiple benefits of using facebook for selling and promotion purpose. Which are as follows:

1. Branding and Free advertisement: facebook has over 600 million members worldwide. Facebook is a great way to generate brand awareness. Free advertising of the goods and services can be done by the store owners.

2. Customer interaction and feedback: Facebook is a good medium to interact with the customers. Merchants can communicate promotional events and contests. Feedback can be given by the customers regarding the goods and services provided to them.

3. Connect with customers: Facebook can be used by the sellers to build network with the people. The store owners should value the preferences and requirements shared by their customers through comments. This will enhance the bond with their customers.

4. Increasing visibility: store owners can show their visibility to the customers by using facebook. Store owners can exhibit their presence by adding goods and services according to the needs of the customers. Modification can be done by sellers in navigation or catalog of products on the demand of their customers.

5. Enhance sales: By promoting goods and services through facebook at a large extent, helps the store owners. When people become aware about products it encourages then to buy those products which leads to high revenue.

Conclusion

Promotion helps online store owner to establish connection with the customers in order to make them aware about their business. Social media is the best tool which can be used by online sellers for promotion which helps them in selling of their products. Goo2o Merchant Solution is providing an App to aid the merchants to sell their product through facebook. This application is very useful and unique; it leads merchant towards earning high revenue without investing any funds.





Some of the most popular facebook applications - Technology - Information Technology

Facebook users can choose and select applications from a wide range of thousands of different kinds of applications and install them on their profile pages. Most of the Facebook applications are very creative and fun to use and easy for its users to understand as ell. Over 55 million users of Facebook quite know this very well that Facebook is a social networking site but it provides its users with a lot more than just networking. These Facebook applications make the users have fun and enjoy using Facebook more and more. There are educational applications there are applications for entertainment and fun there are applications for playing online games there are applications for enhancing your profiles and many other thousands of different applications are available for different people having different tastes and interests. We have listen down a few Facebook applications which have been really successful and people love using them because of which their popularity is rapidly increasing. You can also install them add them to your profile and enjoy using them and make your Facebook experience even more exiting.

Meeting Wave

This very useful Facebook application facilitates its users and helps them meet new business contacts, clients or at times may be even prospective employers. The users just have to post their private invitation for the particular business meeting in the real world and fix the date time and venue for meeting to take place and wait back till they hear back from anyone from the Facebook world and their invite is accepted.

Jobster Career Network

This application doesnt only help its users in their job search but it also offers them an entire career networking. The users who use this useful application are allowed to join Talent Networks of various companies, the users would also be receiving personalized job alerts on bases of career interests choice and preferences, you will also be advised time to time from the Facebook networks to make your career growth more rapid, the users will be authorized to post their resumes online and search for jobs with help of databse.

Visual Book Shelf

This is one of the Facebook applications with has the most monthly active users which round about to be more than 777K+. The application enables its users to build and manage a virtual bookshelf on their Facebook profile which features books that they have and want to read. Users are allowed to browse their friends bookshelf as well and go through their collections. Book reviews can be written and read by the users of this exiting application. You can also recommend book reasin to your friends and you can even share your lists of books with them. A very unique added advantage of this application is that you can even share your personal bookshelf with non Facebook friends via ReadingSocial.

Birthday Calendar

Remembering all the birth dates of your friends and your family isnt it at times so difficult but yet it is quite important. This explicit application would help you solve this problem if you are bad with remembering birth dates. The birthday calendar helps the users see the birthdays and holidays in a calendar like format. Add friends even non Facebook friends and family and view upcoming birthdays, send online cards to your loved ones. Many other attractive and useful features are parts of this different and exiting application.

iLike

This entertaining application will allow its users to add music and videos to their profile and make it more exiting and lively; users of this unique application will be able to dedicate songs to their friends and can get to know what their friends are up to. The artists and musicians who are a part of the Facebook world can make use of this application create their own artist pages, upload their music songs and events and get detailed statistics on their fans.

The above mentioned applications are just a few of the famous Facebook applications which are commonly used and loved by Facebook users. But there are thousands of others which are equally exiting and amazing and by using them your Facebook experience would get even more thrilling and you would be able to enjoy the site to its fullest.





lunes, 28 de mayo de 2012

Facebook Application Development - Guidelines for Facebook Application Development - Computers - Software

Facebook is most demanded social networking website in the world of internet. Facebook is having biggest social network among the millions including college students, professionals and almost every age group masses.

To increase the interaction plus more attractive, people uses to develop applications which are commonly known as Facebook applications. Using these applications users can add more customized features to Facebook. Facebook is not only feeding the social groups it is having presence for business groups also such as online businessmen use to search different techniques to reach out targeted customers and in the modern times no other successful technique is more beneficial other than using social networking websites for business promotion. Many of the businesses are using Facebook applications for their business promotion. /social-networking.html">Facebook application development is also very common practice, by using some popular server-side programming languages such as PHP, ASP, JSP, ColdFusion and many more and hosted on the developers own server. By doing this users use to make interface with Facebook as part of Facebook. Developing the Facebook applications is the smart work of using data stored in Facebook & photos and handling the multimedia with other custom data within the Facebook applications. There are also some essential tasks of the developers such as sending notifications & invitations from within an application, creating the control panels for users, updating the user's profile, etc.

Developing the Facebook application is quite different work as it needs creative skills with several other things which are different from developing the traditional applications. Creating, configuring and developing an application on the Facebook platform requires various processes, technical-non technical tricks, smartly working with Facebook markup language (FBML), working with Facebook Query Language (FQL), optimum utilization of community-supported wiki & bug-tracker, smart integration of automated & scheduled tasks and making effective strategies for developing customized features for applications.

Development of the Facebook application requires some experience with the Facebook and its different uses. Those who have little experience can follow the tutorials available on the internet written by programmers which can provide structured format that can guide about Facebook application developing techniques. Developers which do not have appropriate sense about social networking and its deep rooting among the internet users cannot develop effective & attractive applications. Having only knowledge of basic web technologies and web development experience is not enough for producing the useful Facebook application.

It is advisable by experienced application developers that, those who are almost new to web development work as well as not much familiar about the social networking concept & its uses should hire professional Facebook application developer.





Using Facebook Applications to Engage Customers - Marketing - Social Marketing

Keeping Customers Engaged with Facebook ApplicationsThe increasing user presence and rapid advancement of the internet means it is now very much a preferred means of direct communication with customers. A hugely popular activity on the internet is the prodigious usage or social networking sites.Facebook stands as the number one social networking site due to it's user-friendly frontage and wide range of functionalities. There are lots of reasons for Facebooks' cult follower-ship. Ease of use and content sharing, friend tagging and related users on shared items is another truly great Facebook feature. Facebook also allows the creation of secured groups and fan pages regarding your own brands, all available to the public at large.The most popular components of Facebook are it's many and varied applications. Facebook has an open platform for web developers and programmers to create different applications to run applications from within its framework.So, what's new about Facebook applications?Facebook features were more about traditional social media usages, such as friends adds and group creation related to common interests and affiliations, before the option of applications were added.Applications started by Facebook increased the functionality of the site towards much more interesting features, like social gaming, where you could include friends and even strangers linked from all around the world. Then, when Facebook opened its programming platform to developers the world over, who could develop applications and submit them to Facebook, a huge change took place. All these applications were made live for public usage once they were certified by Facebook and the floodgates opened.How do applications help the marketing of brands?An average user would only spend a few seconds on any homepage or other text rich section of a website. Comparably, on Facebook, text-based sections have their own limitations when it comes to holding the attention the users on the same page. That's where rich content and applications come into play.A game, such as UNO, on Facebook can engage a user for many hours. Social games like Farmville have brought about a new genre of Social Gaming, which is the latest buzzword in gaming circles.For a brand, a Facebook application can serve as a very effective tool for gathering and engaging a captive audience for a considerably longer length of time. Users that are hooked on a favourite game or application on Facebook will stay with it until the the game is finished. Using the opportunity to insert their logos and branding very subtly in the game, brands have come up trumps! Subtle messages like these are known to give more brand recall and attitude change compared to intrusive advertisements.Facebook provides usage stats of subscribers, which gives insight into the profile of users that the brand attracts and this is a huge advantage for the marketer. It can be compared with the intended target audience of the brand, and campaign changes can be done based on the findings. Unlike most surveys that are based on sample estimate, what you get to see here is a summary based on each and every user who has added the application.Developing Applications for a BrandUnlike most other participative aspects of social media, developing applications for Facebook requires enough programming knowledge. Facebook has a set of guidelines for the creation and submission of applications and developers working on the Facebook framework must be updated with the guidelines defined by the site for any application to run. Brand owners need to avail services of a developer who knows all the steps that go into the creation of successful Facebook applications to ensure that their brand makes its presence through one of the most engaging options available in online media.Get more information here for the best Facebook training available: /MakeFacebookCashFast





domingo, 27 de mayo de 2012

Engaging Customers with Facebook Applications - Home - Home Business

Engaging Customers with Facebook Applications

With the rapid advancement in the Internet and its increasing user presence, the medium has become a preferred means of communicating directly with customers. Among the most popular activities on the Internet is the voracious usage of social networking sites.

With its open architecture and wide range of functionalities, Facebook stands as the number one social networking site. There are many reasons for this cult followership of Facebook. The ease of use and dissemination of content, tagging of friends and related users on shared items is yet another great Facebook feature. Facebook also allows creation of secured groups and publicly available fan pages regarding your own brands.

The Facebook applications are its most popular components. Facebook has an open platform for web developers and programmers to create different applications to run applications from within its framework.

What is new about Facebook applications?

Until the option of applications was incorporated, the Facebook features were more about conventional social media usage, such as adding friends and creating groups pertaining to common interests and affiliations.

Applications initiated by Facebook expanded the function of the site toward more interesting features, which included social gaming, where you could include friends and even unknown participants from around the world. The big leap happened when Facebook opened its programming platform to developers around the world, who could develop applications and submit it to Facebook. These applications are made live for public usage once they are certified by Facebook.

How do applications help brand marketing?

On an average, a user would spend no more than a few seconds on the homepage or any other text rich section of a website. Similarly, on Facebook, text-based sections have their own limitations when it comes to holding attention of the users on the same page. That is where rich content and applications come into play.

A game, such as Scrabulous or UNO, on Facebook can engage a user for hours. Social games like Farmville have brought about a new genre of Social Gaming, which is the latest buzzword in gaming circles.

For a brand, a Facebook application can serve as an effective tool to gather and engage captive audience for a longer stretch of time. Users hooked on a particular game or application on Facebook will stay with it until the completion of the game. Brands have smartly used the opportunity to insert their logos and branding very subtly in the game. Subtle messages like these are known to give more brand recall and attitude change compared to intrusive advertisements.

Much to the delight of a marketer, Facebook provides usage stats of subscribers, which gives insight into the profile of users that the brand attracts. This can be compared with the intended target audience of the brand, and campaign modifications can be done based on the findings. Unlike most surveys that are based on sample estimate, what you get to see here is a summary based on each and every user who has added the application.

Developing Applications for Your BrandUnlike most other participative aspects of social media, developing applications for Facebook requires adequate programming knowledge. Facebook has its own set of guidelines for the creation and submission of applications. Developers working on the Facebook framework must be updated with the guidelines defined by the site for any application to run. Brand owners need to avail services of a developer who knows all the steps that go into the creation of successful Facebook applications to ensure that their brand makes its presence through one of the most engaging options available in online media.

Get more information here for the best Facebook training available: /FacebookSystem123





Facebook Applications - Home - Home Business

Engaging Customers with Facebook Applications

With the rapid advancement in the Internet and its increasing user presence, the medium has become a preferred means of communicating directly with customers. Among the most popular activities on the Internet is the voracious usage of social networking sites.

With its open architecture and wide range of functionalities, Facebook stands as the number one social networking site. There are many reasons for this cult followership of Facebook. The ease of use and dissemination of content, tagging of friends and related users on shared items is yet another great Facebook feature. Facebook also allows creation of secured groups and publicly available fan pages regarding your own brands.

The Facebook applications are its most popular components. Facebook has an open platform for web developers and programmers to create different applications to run applications from within its framework.

What is new about Facebook applications?

Until the option of applications was incorporated, the Facebook features were more about conventional social media usage, such as adding friends and creating groups pertaining to common interests and affiliations.

Applications initiated by Facebook expanded the function of the site toward more interesting features, which included social gaming, where you could include friends and even unknown participants from around the world. The big leap happened when Facebook opened its programming platform to developers around the world, who could develop applications and submit it to Facebook. These applications are made live for public usage once they are certified by Facebook.

How do applications help brand marketing?

On an average, a user would spend no more than a few seconds on the homepage or any other text rich section of a website. Similarly, on Facebook, text-based sections have their own limitations when it comes to holding attention of the users on the same page. That is where rich content and applications come into play.

A game, such as Scrabulous or UNO, on Facebook can engage a user for hours. Social games like Farmville have brought about a new genre of Social Gaming, which is the latest buzzword in gaming circles.

For a brand, a Facebook application can serve as an effective tool to gather and engage captive audience for a longer stretch of time. Users hooked on a particular game or application on Facebook will stay with it until the completion of the game. Brands have smartly used the opportunity to insert their logos and branding very subtly in the game. Subtle messages like these are known to give more brand recall and attitude change compared to intrusive advertisements.

Much to the delight of a marketer, Facebook provides usage stats of subscribers, which gives insight into the profile of users that the brand attracts. This can be compared with the intended target audience of the brand, and campaign modifications can be done based on the findings. Unlike most surveys that are based on sample estimate, what you get to see here is a summary based on each and every user who has added the application.

Developing Applications for Your BrandUnlike most other participative aspects of social media, developing applications for Facebook requires adequate programming knowledge. Facebook has its own set of guidelines for the creation and submission of applications. Developers working on the Facebook framework must be updated with the guidelines defined by the site for any application to run. Brand owners need to avail services of a developer who knows all the steps that go into the creation of successful Facebook applications to ensure that their brand makes its presence through one of the most engaging options available in online media.

Get more information here for the best Facebook training available: /facebook-bills





sábado, 26 de mayo de 2012

Engaging Customers with Facebook Applications - Business - Affiliate Programs

With the rapid advancement in the Internet and its increasing user presence, the medium has become a preferred means of communicating directly with customers. Among the most popular activities on the Internet is the voracious usage of social networking sites.

With its open architecture and wide range of functionalities, Facebook stands as the number one social networking site. There are many reasons for this cult followership of Facebook. The ease of use and dissemination of content, tagging of friends and related users on shared items is yet another great Facebook feature. Facebook also allows creation of secured groups and publicly available fan pages regarding your own brands.

The Facebook applications are its most popular components. Facebook has an open platform for web developers and programmers to create different applications to run applications from within its framework.

What is new about Facebook applications?

Until the option of applications was incorporated, the Facebook features were more about conventional social media usage, such as adding friends and creating groups pertaining to common interests and affiliations.

Applications initiated by Facebook expanded the function of the site toward more interesting features, which included social gaming, where you could include friends and even unknown participants from around the world. The big leap happened when Facebook opened its programming platform to developers around the world, who could develop applications and submit it to Facebook. These applications are made live for public usage once they are certified by Facebook.

How do applications help brand marketing?

On an average, a user would spend no more than a few seconds on the homepage or any other text rich section of a website. Similarly, on Facebook, text-based sections have their own limitations when it comes to holding attention of the users on the same page. That is where rich content and applications come into play.

A game, such as Scrabulous or UNO, on Facebook can engage a user for hours. Social games like Farmville have brought about a new genre of Social Gaming, which is the latest buzzword in gaming circles.

For a brand, a Facebook application can serve as an effective tool to gather and engage captive audience for a longer stretch of time. Users hooked on a particular game or application on Facebook will stay with it until the completion of the game. Brands have smartly used the opportunity to insert their logos and branding very subtly in the game. Subtle messages like these are known to give more brand recall and attitude change compared to intrusive advertisements.

Much to the delight of a marketer, Facebook provides usage stats of subscribers, which gives insight into the profile of users that the brand attracts. This can be compared with the intended target audience of the brand, and campaign modifications can be done based on the findings. Unlike most surveys that are based on sample estimate, what you get to see here is a summary based on each and every user who has added the application.

Developing Applications for Your BrandUnlike most other participative aspects of social media, developing applications for Facebook requires adequate programming knowledge. Facebook has its own set of guidelines for the creation and submission of applications. Developers working on the Facebook framework must be updated with the guidelines defined by the site for any application to run. Brand owners need to avail services of a developer who knows all the steps that go into the creation of successful Facebook applications to ensure that their brand makes its presence through one of the most engaging options available in online media.

Get more information here for the best Facebook training available: /FacebookSuperSystem





Facebook Applications - Marketing - Social Marketing

Engaging Customers with Facebook Applications

With the rapid advancement in the Internet and its increasing user presence, the medium has become a preferred means of communicating directly with customers. Among the most popular activities on the Internet is the voracious usage of social networking sites. With its open architecture and wide range of functionalities, Facebook stands as the number one social networking site. There are many reasons for this cult followership of Facebook. The ease of use and dissemination of content, tagging of friends and related users on shared items is yet another great Facebook feature. Facebook also allows creation of secured groups and publicly available fan pages regarding your own brands. The Facebook applications are its most popular components. Facebook has an open platform for web developers and programmers to create different applications to run applications from within its framework.

What is new about Facebook applications?

Until the option of applications was incorporated, the Facebook features were more about conventional social media usage, such as adding friends and creating groups pertaining to common interests and affiliations. Applications initiated by Facebook expanded the function of the site toward more interesting features, which included social gaming, where you could include friends and even unknown participants from around the world. The big leap happened when Facebook opened its programming platform to developers around the world, who could develop applications and submit it to Facebook. These applications are made live for public usage once they are certified by Facebook.

How do applications help brand marketing?

On an average, a user would spend no more than a few seconds on the homepage or any other text rich section of a website. Similarly, on Facebook, text-based sections have their own limitations when it comes to holding attention of the users on the same page. That is where rich content and applications come into play. A game, such as Scrabulous or UNO, on Facebook can engage a user for hours. Social games like Farmville have brought about a new genre of Social Gaming, which is the latest buzzword in gaming circles.

For a brand, a Facebook application can serve as an effective tool to gather and engage captive audience for a longer stretch of time. Users hooked on a particular game or application on Facebook will stay with it until the completion of the game. Brands have smartly used the opportunity to insert their logos and branding very subtly in the game. Subtle messages like these are known to give more brand recall and attitude change compared to intrusive advertisements.

Much to the delight of a marketer, Facebook provides usage stats of subscribers, which gives insight into the profile of users that the brand attracts. This can be compared with the intended target audience of the brand, and campaign modifications can be done based on the findings. Unlike most surveys that are based on sample estimate, what you get to see here is a summary based on each and every user who has added the application.

Developing Applications for Your Brand

Unlike most other participative aspects of social media, developing applications for Facebook requires adequate programming knowledge. Facebook has its own set of guidelines for the creation and submission of applications. Developers working on the Facebook framework must be updated with the guidelines defined by the site for any application to run. Brand owners need to avail services of a developer who knows all the steps that go into the creation of successful Facebook applications to ensure that their brand makes its presence through one of the most engaging options available in online media.

To get more information on the best Facebook training available, visit: /CheckItFacebookPeeps





viernes, 25 de mayo de 2012

Internet Marketing Tips - Marketing - Marketing Tips

Ihubbusiness focuses on four key strategies that if diligently applied will enable small businesses to experience significant improvements in their search rankings and sales growth. Here are some Internet Marketing Tips to help with each strategy.

Social Media for Marketing - Internet Marketing Tips

Savvy use of Social Media for marketing can make a small business look big. Case studies of how small businesses have grown their businesses through Social Media are now plentiful; it is indeed a fundamental part of any Internet Marketing Strategy. Whilst there are several channels of social interaction which can rightly be described as Social Media. However, the two biggest platforms that continue to grow exponentially are Face book and Twitter. Both differ fundamentally from each other and as a result the business opportunities they present will differ.

Quantifying the impact of social media on your bottom line is extremely hard. An internet marketing tip here is to distribute voucher codes and see how many times they are used and how responsive your audience is to promotion via social media. The real impact of social media marketing is in giving you a long -term way to interact with your customers and prospects. For Twitter this means a good internet marketing tip is to use a tool such as Tweet Deck to monitor keywords relating to your product.

Face book resembles an online members' only club. Face book pages are akin to a notice board for view only by those accepted into the club.

Twitter is more ephemeral and less personal. Twitter in my view is more functional and much more rooted in the present. Face book concentrates on the present and the future, at the same time building on the heritage and successes of the past. Here are some internet marketing tips to help you decide which Social Media to use in your Internet Marketing.

USING TWITTER

The following Internet Marketing tips will help you decide whether to use Twitter as part of your arsenal of Internet Marketing Strategies:

Internet Marketing Tip #1:

Twitter limits its users to communicating their message in just 140 characters. This will be more difficult for some people who prefer to write detail. Conversely, it will work for those who enjoy typing SMS messages or are technically literate.

Internet Marketing Tip#2:

Twitter has a slightly older demographic and is less popular with the under 25s. Are your customers getting older or younger?

Internet Marketing Tip #3:

Generally speaking, those who are in the crafts demographic are likely to be less interested in the functionality of Twitter.

Internet Marketing Tip #4:

Twitter allows you to create a network pretty easily. It is like a community; a big community with each person following the updates of other, personally selected individuals. There are pros and cons to this; it is harder to build a community around a product with Twitter but it does have a distinct benefit: with the advances in Twitter technology it is much easier to discover when your product or service is mentioned by searching on the entire feed.

Internet Marketing Tip #5:

If you need to establish your credibility as a provider of a service or product, through for example answering questions, Twitter is a great medium. Customer service or general market information after the sale is done fairly easily through Twitter and the 140 characters limit keeps your answers focused and concise. By providing help to your users via the public Twitter network rather than direct message, you are not only solving a specific problem but also demonstrating your responsiveness to potential customers and raising the profile of your businesses.

Internet Marketing Tip#6:

If you have special offers to announce, Twitter can be used to market them to established followers immediately.

Internet Marketing Tip#8:

Twitter enables you to interact in real time with your customers and public ally. This is particularly good when you have testimonials to showcase about the experiences others have had with your product.

Internet Marketing Tip#9:

Twitter is good way of spreading testimonials of your product or service.

Internet Marketing Tip#10:

Twitter has a number of advanced tools to help you increase your Twitter reach and organise your followers such as Tweet Deck.

USING FACEBOOK

Internet Marketing Tip # 1:

Face book has a wide demographic, with slightly more female users than male. The fastest growing users of Face book users are middle-aged women.

Internet Marketing Tip #2

Face book allows you to have a page for your business. It is very easy to pull information from your blog and your Twitter feed into your facebook page.

Internet Marketing Tip #3

Facebook is most effectively leveraged when you have a need to build a community of fans around a product.

Internet Marketing Tip #4

Thanks to Face book's modular nature it is quite possible to integrate some shopping carts into the page, selling your product directly from Face book.

Internet Marketing Tip #5

Face book advertising is customisable and straight forward to set up.

Attracting Traffic tips

One of the simplest ways to improve and test how attractive your site is to potential and actual customers is through a process known as A/B split testing. Simply put, you present half of your audience with one version of your site and the other half with another version and see what the result is.

A common use of this kind of test marketing is when you want to optimise your landing pages- these are the pages where your visitors will arrive after clicking your Google Ad words ads., Instead of bringing every user who licks a particular d to the same web page, you send them randomly to one of two different pages. The idea is to see which version results in the most conversions.

You can set this process up using the Website Optimizer which is part of the Google AdWords toolset. It can be tricky to set it up however, so it is important to follow each of the steps really closely.

SEO tips

Internet Marketing Tips #1

Search engines such as Google will rank results on their relevance, the age of the site and the quality of the incoming links on the site.

If you are able to acquire links from other relevant sites, you will improve your ranking significantly. One way to do this is via Guest blogging which we have already discussed in our Internet Marketing Strategies blog.

Larry Page invented an algorithm known as Page Rank, which indicates the relative importance of a web page by analysing its links. It results in a number out of ten. Any incoming link from a site with a higher Page Rank than yours will benefit your position in the natural search listings as well s increasing your PageRank.Conversely, if you have a Page Rank of 6 and your links are coming from sites with a lower Page Rank, this will not have a positive effect on your listing position.

Besides guest blogging, and easy way to increase incoming links is by submitting your site to directories. Start with the DMOZ directory - as this is well recognised and used by major search engines. If you use other directories (search your keyword 'directory' submit site) make sure that they have a greater Pager Rank than you.

Internet Marketing Tip #2:

To check your page rank, go to prchecker.info, enter your website's URL, type in the anti spam check and you will be presented with your site's Page Rank.

Internet Marketing Tip #3

When optimising your WebPages for the search engines, you need to structure your content to reinforce the main messages it contains. Google tends to give more weight to the top 25% and the bottom 25% of copy on any page. When it comes to deciding if the page is relevant, a key consideration in the algorithm it uses in Google Adwords placement, keywords in the top and bottom 25% outrank those in the middle. Therefore make sure that your main; keyword-dense, messages are near the top and the bottom!

Permission based marketing

Permission based marketing is widely acknowledged as the most effective form of marketing for most internet businesses. If you are a small business on a tiny budget, it is worthwhile using some of the free plans provided by email services such as icontact.com, or mailchimp.com.

Lola Bailey is the editor and Director of ihubbusiness, an internetmarketingtips blog





Youtube - The Left Wing Lapdog Of The Internet

Conservative web users argue that their views are being suppressed on youtube. Even heavyweights like Republican Hollywood filmmaker David Zucker can be censored.

A short film by Zucker, who worked with "Scary Movie 4," "Airplane!" and other comedies, reportedly had been offered to the Republican Party for use as an ad, but it was declined. It appeared briefly on YouTube, until it was flagged as being "inappropriate for some users".

On the YouTube Web site, anyone can post videos. Above is a still from a montage of some of President Bush's speaking blunders posted as "Stupid Bush."

Michelle Malkin was first blogger to point out the leftist leanings of YouTube.

While bloggers played a role in the last presidential election, most advertising and message delivery still comes from campaigns, political parties and interest groups with enough money to bankroll a television blitz. But the YouTube revolution -- which includes dozens of sites such as Google Video, Revver and Metacafe -- could turn that on its head.

If any teenager can put up a video for or against a candidate, and persuade other people to watch that video, the center of gravity could shift to masses of people with camcorders and passable computer skills. And if people increasingly distrust the mainstream media, they might be more receptive to messages created by ordinary folks.

"YouTube is a campaign game-changer, shifting the dynamics of how to reach voters and build intimate relationships," says Julie Supan, senior marketing director for the small, California-based firm, which by one measure now runs the 39th most popular Web site. "YouTube levels the playing field, allowing well-backed and less-known candidates to reach the same audience and share the same stage."

Even the seemingly simple act of posting footage of a politician's interview on "Meet the Press" or "The Daily Show" has a viral quality, because it can be seen by far more people than watched during a single broadcast.

The internet web site You Tube is a free and open area for internet users to post and view all kinds of video content. While there is a terms of service (TOS) that users must agree to before posting You Tube videos, the truth is that there is no real submission approval process. While posting copyright protected content is forbidden under the TOS, there is no mechanism to automatically screen for copyright protected material.

Detection of such material is left to the You Tube community, but, from the incredible number of protected videos that have appeared on the site, it seems clear that the TOS are not rigorously enforced. Of course, it is the responsibility of the users, not You Tube, to post material that is legal. Nevertheless, there have been some legal challenges to You Tube videos posted in recent months.

Contributors to YouTube seem to lean to the left. There are videos of verbal stumbles labeled "Stupid Bush" and "Bush Screwups," along with "President Bush Drunk," a bit on CBS's "Late Late Show" that slowed down a tape of the president so it appeared as if he were slurring his words. Another shows Bush, in his Texas days, extending his middle finger. (One positive video features a group called the Right Brothers singing "Bush Was Right.")

Any registered user can form a group, and the site includes one called "Support George Bush," which says, "Don't be afraid of your beliefs -- most campuses nationwide have a liberal bias anyway . . . as does the media." But it doesn't crack the top 100 in terms of membership, unlike "Bush Sucks," which is designed "for everyone who hates Bush and all his Republican cronies."





jueves, 24 de mayo de 2012

The Future of Advertising

Whats in store in advertising in the future? Its all about creating interactive marketing tools for your business, as well as the addition of new and innovative Internet-based social media in your marketing efforts. This goes to show that the traditional color printing that has been so popular for many years will take a back seat when it comes to advertising campaigns.

And its all about having a positive response from your target audience. Interactivity is all about that concept. What makes your browsers satisfied means engaging them in experiences that evoke good memories for your clients. The more your interactive marketing gets inviting, the better it is for your target audience to hand over a positive response to your message.

So what else should we expect in the interactive advertising campaign?

Theres the use of entertainment for one thing. Website developers and marketers are looking at the advantages of creating a site that not only offers more information than you could think of, but also entertaining to boot. Not only do you get noticed and provide excitement to your target audience, more importantly, you are able to connect with them on more personal level. Hence, expert and smart advertisers use the interactive media to create that engaging relationship with their customers and prospects.

Some of the media vehicles that can help you market your business interactively include blogs, podcasts, online videos, and advergames. Along with these interactive media, marketers have been combining them with traditional media models such as your color printing ads to create that distinction and recognition in their target audience.

Lets take a look at some of the interactive media vehicles:

Blogs

The idea behind a blog is that you are able to tell your story and your opinions, as well as invite viewers to comment on your story. There are many blogs online. In fact, many blogs are able to provide the opportunity for many business owners to interact with their consumers and pool ideas to make their products even more effective. This is what makes blogs so popular customers are actually able to give their two cents worth to enhance the product they love or the service they just viewed online. All in all, it provides both clients and technology- minded people the satisfaction of being able to participate in such forums.

Podcasts / Videos

Podcasts and online videos are very entertaining as they are able to provide highly entertaining commercials to demonstrate a product or service or even tell an engaging story that affects the emotions of your consumers. It provides a level of empathy among your customers for your business. YouTube and Google Video are just two of the most popular sites that help you attract attention and interest in your message, not to mention that they generate traffic to your business.

This is the bottom line: utilizing interactive media to increase your market share increases your chances of getting a bigger piece of the market pie. By being closer to your customers via your interactive vehicles can go a long way in helping you build your brand and get you the leads you need to increase your sales and profits.





Agloco Forum Website

Build the Community, Make More Money

Through our Referral Program, we reward those who are helping to build this Global Community. The bigger the community, the more money AGLOCO makes for its Members.

What's the Catch?

No catch. Sign up, refer your friends, download the free Viewbar? software and surf the Internet as you normally would.

Privacy Counts.

Your information will never be sold, rented,or shared with anyone else. Bulletproof privacy is a core commitment of AGLOCO.

AGLOCO: The Internet's First Economic Network

Todays hottest Internet businesses are all about the power of social networks. Companies like MySpace, Facebook, YouTube and Double Click have become worth billions because businesses have realized that these social networks are generating huge advertising and marketing opportunities.

As these social networks grow, the economic potential for its owners ? and the advertisers who target the site?s users ? is remarkable.

At AGLOCO, we asked a simple question: The users created the community, where?s their share of the profit?

It was from this question that AGLOCO set out to create the Internet?s first Economic Network, harnessing the power of Internet-based social networks to directly benefit the Members who help to create the community.

Becoming a member of AGLOCO is as simple as completing a brief sign-up page (name, age, location and email address.).





miércoles, 23 de mayo de 2012

How-and-Why-You-Should-Market-Your-YouTube-Videos

How and Why You Should Market Your YouTube Videos

Do you enjoy uploading videos that you made to the YouTube website? If so, you may be pleased with all of the traffic that you get. YouTube is known to get thousands of visitors a day. For you, this means that your YouTube videos may be watched by thousands of people or more! As much traffic as YouTube brings you and your videos, you may be looking for more. If you are, you will want to examine other ways to market your YouTube videos. Just a few of the many marketing approaches that you can take are outlined below.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube. For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know. If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is. YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have. What is nice about YouTube is that you can easily get a few HTML codes. Those codes will enable you or any other internet users to post a YouTube video online. It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes. It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog. In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards. online message board marketing can be done two different ways. For instance, there are a large number of online message boards that let you discuss of share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them. If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so. Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should. As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos. If you are looking for more views, whether just to increase your online popularity or to help you get new clients, if you connect your YouTube videos to your business somehow, you will want to take the time to market your YouTube videos. What is nice is that you have a number of different methods available, including the three mentioned above, and most are free. In fact, marketing your YouTube videos to other internet users isn





WEB-2.0-to-the-Rescue

WEB 2.0 to the Rescue

You may have heard about WEB 2.0 but perhaps you thought it was some trendy new toy that would go by the wayside like lots of them do. Instead it represents a revolution in how the internet works. And to an internet retailer or merchant such as you and I, it represents a solution to one of the biggest problems we face in staying in touch with our customers and that is email deliverability problems.

The reason WEB 2.0 is going to come to the rescue in saving us from our email deliverability problems lies in how it basically changes the way people use and view the internet and internet communications in particular. Before WEB 2.0, if you wanted to communicate with your customers, you had to take the communication to them. Hence you put together an email that you sent out via a mass mailing or using a service and you hoped that you would hear back from some percentage of your customers about this most recent promotion.

To a large extent under that system, you never knew if the customer got your email or if they took advantage of what you have to offer because of the email you spent money to send out. But a bigger problem that has grown bigger and bigger with each passing year is that spam and spam filter software that is designed to protect individuals from the potentially dangerous effects of spam also have created a huge problem of email delivery verification for online merchants to contend with.

As long as the formula is that the merchant must take marketing to the customer, email delivery problems will be the bane of the internet merchant's existence. That is why WEB 2.0 is going to come to the rescue by changing the basic assumption of how we communicate to customers. With WEB 2.0, you no longer have to take marketing to the customer because the way the internet now works is customers come to you where you can interact and market to them dynamically on your web site where they might "hang out" for extended periods of time.

WEB 2.0 and how it works can be seen in some of the most explosive new internet services of the last five years including YouTube, MySpace and Wikipedia. These web sites are the first fruits of a redesign of the internet that makes cyberspace a place where the internet population create the content and how customers interact on your web site is as important or more important than what you put on the web site yourself.

WEB 2.0 has the potential to take email out of the marketing loop entirely. If you retrofit your web site to accommodate the interactive concepts you see used on Wikis, on YouTube and on MySpace, you can create an environment so driven by customers that it is an ideal environment for marketing, for customer communications and for sales. You can use this kind of online community setting to place your sales force in a cyber sales room to casually interact with customers and guide them to purchase decisions in a low key, no pressure way that is just what customers like in an online community.

One of the great innovations of the WEB 2.0 approach to web site design is that you can actually link videos or web site pages from other web sites and make them part of your own. Get familiar with the way modern web sites work and interact with your web development gurus so they can guide you in how to use WEB 2.0 methodologies to bring customers to your sales setting rather than having to go to them with email marketing campaigns. And when you have successfully made that transition, you may never have to worry about email deliverability issues again.

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martes, 22 de mayo de 2012

Viral-Marketing-Trumps-Email-Deliverability

Viral Marketing Trumps Email Deliverability

The internet has turned another corner in the last few years. This should come as no surprise. The one constant about the internet is change. But the changes that have become a reality in the last few years have made fundamental changes to how we view the internet, how we use it and what we expect when we go on a web site and interact with the web site owners any more.

From wiki control over web sites to YouTube to social networks, the emphasis of the internet has shifted from the operators of web sites to the users. And with this change the way those of us involved in using the internet for marketing have begun to change the way we do business as well.

The model for internet marketing that predates the shift to the WEB 2.0 methodology was heavily dependent on email as the primary line of communication with the customer. Next to online sales, email was the way customers sent in inquiries and the way customer support was handled. And other than online advertising, email was the most sophisticated method for internet marketing we had at our disposal.

Over time, however, the use of email for marketing began to see abuses in the form of spam. More and more the need to protect customers from spam communications has so dominated the world of email marketing that has become a cost burden for online merchants and customers alike and it has slowed or stopped email deliverability to the point that it is uncertain on any given business day whether you can depend on email to keep your business running or not.

As a result, a discipline and a methodology for circumventing email delivery interference points such as spam filters has imposed yet another new area of online knowledge that takes time away from running your business so you can focus on working with ISPs and learning the methods of spam control so you can carefully construct your emails so at least they will get to your customers. But the methods you have to use to jump through hoops to get your marketing emails to customers have come to dominate email marketing so heavily that the message and the communication has almost taken a back seat to just getting the email delivered.

It is interesting that the big changes in how the internet operates in some ways are going to retire this cumbersome email system before we come up with a solution to the email delivery problem. There are some very sophisticated internet marketing techniques that are showing themselves to be highly effective that never depend on email at all. And as modern internet merchants turn to these methods, the problem of email delivery may never be solved as much as it is ignored and allowed to die out on its own.

Viral marketing is one way modern internet marketers are recruiting new customers and getting the word out about products and services by tapping the power of video and the instinct internet denizens have for downloading free stuff. Viral marketing is a method where the merchant creates a download that is desirable. A funny video, a musical performance or an ebook make great viral marketing tools. But along with the free "toy", the download carries the marketing message of the merchant and is downloaded into the internet network of users quickly and with no cost to the merchant or the user.

The viral part occurs naturally as users upload the video or link to it on other web sites or share it with each other on blogs or through email. The marketing message spreads from customer to customer, like a virus spreads the flu and as it spreads, it directs new customers back to the merchant web site to become active customers.

This is a powerful marketing technique that depends on nothing more than human nature for success. And unlike the cumbersome email system, viral marketing has its own way of avoiding "spam", it is fast and it is cost free. But above all the one trait that makes viral marketing trump email marketing as the means to success for the future of internet marking is a simple principle that always attracts business people. It works.

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Windows Vista Ultimate Review

Windows Vista is Microsoft's first new operating system in more than five years and the successor to Windows XP. However, it is not worth rushing out to purchase. If you desperately need to buy a new PC (if your old one died or you've been waiting and waiting for Vista to be released), then by all means do so; there's nothing wrong with Windows Vista. But there's no one compelling feature within Windows Vista that cries out to switch over, neither the enhanced graphic capabilities (Aero) nor the improved system performance features (truthfully, our Windows XP doesn't crash). As for security, Microsoft's biggest improvements in Windows Vista are within the Enterprise or 64-bit editions, editions most home users will not be running. Windows Vista is not the Apple Mac OS X 10.4 killer one hoped for (or feared). Nor are there specific big-name software packages written exclusively for Windows Vista--most software available today is compatible with both Windows XP and Windows Vista. But the extensive tie-ins to Microsoft.com and Live.com, and the many, many interdependences upon Internet Explorer 7 left us desperately wanting more (and often best-of-breed) alternatives. Hard core Microsofties who live and breathe within the MSN, Live.com, and Microsoft desktop software ecosystem will rejoice with the release of Windows Vista, but for the rest of us who are product agnostic, who use Firefox, Google Desktop, ZoneAlarm, GMail, and Corel WordPerfect, Windows XP SP2 will suffice nicely until some killer program necessitates that we all upgrade to Windows Vista.

There are six major editions of Windows Vista; we're reviewing four. We chose not to review Windows Vista Enterprise (available only to volume license customers) and Windows Vista Starter (available only outside the United States). Windows Vista Ultimate includes everything, and this is the edition getting the most promotion from Microsoft. It is not the edition most people will find packaged on their shiny new PCs or will end up with after an upgrade of existing hardware. See our feature comparison chart to know which edition is right for your specific needs, and check the following individual reviews for more details:

Windows Vista Business

Windows Vista Home Premium

Windows Vista Home Basic

Setup and installation

The Windows Vista DVD disc includes a Windows Imaging (WIM) format of the code, so whether you buy the Home Basic edition or the Ultimate edition, the code remains the same; only the product key unlocks your specific set of features. This means users who opt for the lesser editions can always upgrade (assuming they have the proper hardware) by downloading some additional code and securing a new product key online. However, all features--even if you paid for them--are dependent on specific hardware configurations being present; if you don't have the proper graphics hardware, for example, you'll simply never see the Aero graphic effects on that old Dell computer in your basement.

Hardware requirements for Windows Vista should not be taken lightly. In a controversial move to garner positive reviews, Microsoft sent hundreds of bloggers (not including CNET) free copies of Windows Vista Ultimate; Microsoft did not send boxed copies, rather the software giant sent top-of-the-line Acer Ferrari laptops with the operating system preinstalled. So even Microsoft seems to admit that the best performance is only available on top-of-the-line machines manufactured within the last year or so.

That said, many people will still want to upgrade their current Windows XP SP2. This will keep all your current data and applications, importing them directly into the new operating system. To see which edition(s) of Windows Vista your current computer can handle, visit the Windows Vista Upgrade Advisor to find specific hardware recommendations so you don't buy the wrong edition. Most people will find either Windows Vista Home Basic or Windows Vista Home Premium to be their best choice. While Windows Vista does make a backup of your previous operating system before installing, it is always recommended that you backup your current Windows XP system yourself, just in case.

Rather than upgrade, we recommend you perform a clean installation. With a clean installation, you keep all your current on the Windows XP drive and install only the data and applications you want to run on Windows Vista. A clean install can be accomplished by buying a new PC with Windows Vista already installed, partitioning an existing Windows XP machine to dual-boot into Windows Vista, or adding a new hard drive to an existing Windows XP machine.

Our clean installations took anywhere from 20 minutes to an hour, depending on the hardware in the system. It's pretty much an automated process, with the installer first copying the WIM image onto the new hard drive or partition then expanding that image. Once again, we experienced an uncomfortably long plateau at "Expanding: 27 percent"; as with previous builds, we waited between two and five minutes before the expansion continued. About halfway through, the installer reboots and continues the installation in Windows Vista.

During the installation, Windows Vista will load the drivers included within the installation image, but it will also download additional drivers from a much larger database at Microsoft. This assumes, however, that one has an always-on Internet connection; dial-up users may find that upon completion of the installation process some drivers are missing.

Once fully installed, Windows Vista first asks for your country or region, then time and currency, and, finally, the desired keyboard layout. Next, you'll choose a username, a user icon, and a password. Then select your desktop wallpaper and security settings: Automatic, Install Important Updates Only, or Ask Me Later. After reviewing the computer's time and date settings, there's one more message: "Please wait while Windows checks your computer's performance." Here, Microsoft grades your computer on a five-point scale, with the overall rating based on your system's lowest score (in our case, that was for the video card).

Windows Vista includes new musical tones written by veteran musician Robert Fripp. Compared to the familiar start-up tones of Windows XP, Windows Vista's are lighter, almost spritely. The sounds for User Account Control and Log Off are also perkier than those found in similar security warnings within Windows XP.

New on the Windows Vista desktop is a Welcome Center which contains links to frequently asked questions such as, "How do you configure your printer?" and "How do you connect to your Internet service?" There is also room for some sales opportunities, either with manufacturer specials or online offers from Microsoft, such as the Windows Live OneCare service. Frankly, we think it is better for you to look beyond the Windows ecosystem for e-mail, Internet browsers, and security applications.

After closing the Welcome Center, you'll notice to the far right there is a shaded sidebar populated with three example Gadgets ("widgets" to everyone else), tiny desktop applets that display content, such as RSS feeds. In one Gadget, a slide show of images from the sample photo library display; in the next, the current time; finally, there's a Gadget for subscribed RSS feeds. We downloaded and installed Firefox 2, made Firefox our default browser, and quickly set up a few RSS feed subscriptions. Guess what? The Windows Vista Gadget was unresponsive to our efforts, displaying only the default MSN feeds from Microsoft. Microsoft says the default RSS Gadget feeds off a common store of RSS feeds within Windows Vista, and firefox hasn't yet adopted the API for that store. You have to use Internet Explorer 7 or choose a Firefox-friendly Gadget instead. By clicking the + symbol atop the sidebar, you'll see a panel of available Gadgets, with a link out to the Web to find even more. The Gadgets are not fixed to the sidebar; they can be dragged across the desktop. And even the sidebar itself can be disabled to allow for a full desktop view. An icon located within the taskbar will restore the sidebar at any time.

The familiar Start menu features some cosmetic changes for Windows Vista. Aside from the distinctive rounded icon, the Start menu now includes a built-in Search function. We would have preferred to have access to Search directly from the desktop rather than digging down a level or two. The All Programs list now displays as an expandable/collapsible directory tree, something Windows should have offered years ago. The new Start menu is divided in half, with access to documents, pictures, music, games, recent items, My Computer, network, Control Panel, default programs, and Help along the right-hand side.

Also new within Start is an Instant Off button. This button caches all your open files and processes, allowing you to turn off your laptop or desktop quickly without all the "cleaning up files" messages you see in previous versions. We like the feature, but on our Acer Travelmate 8200, Instant Off and closing the lid to hibernate sometimes produced limbo states where the laptop simply wouldn't wake up again, forcing us to reboot.

In Windows Vista, files become unmoored from the traditional directory tree structure--kind of. The more ambitious plan of including a whole new file system was scrapped early on; instead, Windows Vista relies on metatags, which are keywords linked to files to make them searchable. With metatags, you can create virtual file folders based on a variety of search terms. Say you're doing a report on mountains, any file that is keyword-enabled to include "mountains" will be grouped into a virtual folder without physically dragging that file to a new location. The downside is that older files (say you upgraded your system from Windows XP or imported data from an earlier version of Windows) will have to be retroactively metataged in order to be searched. Also different is the file path displayed within Windows Explorer. Gone are the backslashes, replaced with arrows that offer drop-down menus of alternative folders. We liked this efficient feature.

Finally, there's a compatibility wizard buried deep within Windows Vista. Most Windows XP applications we loaded performed just fine. Operating under the hood, Windows Vista convinces native Windows XP applications that they're running on Windows XP. Should you need to run an older application, say from Windows 95, the compatibility wizard allows you to tweak the display resolution and emulate Windows 95 for that program. For example, we were able to run a Windows 95-optimized game demo on our Windows Vista test system.

Features

There are too many individual features within Windows Vista Ultimate Edition to call out--seriously. However, our gut feeling is that most of the significant bells and whistles are designed for the Enterprise-level customers, not the home user. Having a large number of features should not be confused with actually providing significant value to all users across the board. We would have preferred fewer features executed extremely well rather than an uneven mix of this and that, a one-size-fits-all operating system. And we disagree with Microsoft's seemingly arbitrary division of features within individual editions.

Common to all editions of Windows Vista are ad hoc backup and recovery, instant Search, Internet Explorer 7 browser, Windows Media Player 11, Windows Mail e-mail client, Windows Calendar, Windows Photo Gallery, performance tuning and self-diagnostics, Internet protocol IPv6 and IPv4 support, Windows ReadyDrive, a maximum of 4GB RAM support on 32-bit editions (up to 128GB RAM on some 64-bit editions), Windows Sync Center for mobile devices, Windows Mobility Center for presentations on the road, User Account Control security protection, Windows Security Center, Windows Defender antispyware, Windows Firewall, Windows Meeting Space for ad hoc wireless meetings, Remote Desktop for working from home, XPS document support for PDF-like files, improved peer-to-peer networking, improved VPN support, and improved power management. Included within certain editions (and thus also included within the Ultimate edition) are Windows Media Center, Windows Tablet PC, Windows Movie Maker, Windows DVD Maker, Parental Controls, Windows SideShow for remote gadgets, domain join for Windows Small Business Server, Group Policy support, Client-side file caching, Roaming User Profiles for remote server access, Windows Fax and Scan, Windows ShadowCopy to create file backups, Windows Rights Management Services to protect documents, Windows BitLocker hard drive encryption, integrated smart card management, and various Windows Ultimate Extras to be named later. Despite many feature changes within Windows Vista, Microsoft has held onto its original marketing promise of providing users with Clear, Confident, and Connected solutions.

For Clear, Microsoft cites its new Aero graphics. Aero is part of the Windows Presentation Foundation, a subgroup of the .Net Foundation Framework, an underlying foundation for developers to build new applications. One applet is the New York Times Times Reader, the first of many products written exclusively for Windows Vista but hardly a compelling reason by itself to upgrade. Though video playback and, yes, even the tiny icons on Windows Vista are now crisp and colorful with Aero, unless you watch YouTube videos all day, you won't really need Aero, nor will you miss the tiny preview windows enabled on your desktop display. Also new is Microsoft's Adobe PDF-like file format called XPS (Extensible Page System); however, any Windows XP SP2 machine can view XPS-created pages with downloads of the .Net 3 Framework Foundation and the Internet Explorer 7 browser.

For Confident, Microsoft touts new security enhancements within Windows Vista. You shouldn't encounter User Account Control (UAC) except when changing system configurations or installing new software, and even then, wouldn't you--in this age of downloadable spyware--prefer to know when an executable file is about to run? While UAC notifies you of pending system changes, it doesn't always require a password. Microsoft's more controversial method to lock down the system kernel, PatchGuard, is only available in the 64-bit editions of Windows Vista; most home users will not run these editions. Another celebrated security feature works only within Windows Mail, which most people are unlikely to use. And finally, the jury is still out on whether Internet Explorer 7 is more secure than, say, Firefox 2. Windows Vista also includes a built-in but limited two-way firewall and free Windows Defender antispyware, which ranked poor in competitive testing done by Download.com.

For Connected, Microsoft points to the new peer-to-peer possibilities, some of which are the result of its acquisition of Groove several years ago. From within Windows Explorer (which displays different toolbar options for exploring documents, photos, or music) you can move any file into a Public Folder and then mark the file or folder for sharing on a network. Within the Business and Ultimate editions you can further mark individual files for remote access.

Performance

Upon installation, Windows Vista rates each system's overall hardware performance, with the final score reflecting your system's lowest individual score. This is handy. For example, if you suspect that everything's running a little slow, you might find that your hard drive is returning the lowest score. Windows Vista will then recommend a faster hard drive or a drive with larger compatibility. Mostly, though, the video card will be the sore spot for most users. There's also an event log viewer to show, for example, after a specific software install your system performance started to degrade, and that uninstalling the software may restore your overall performance.

Under the hood, Microsoft has moved device drivers for DVD burners and printers out of the system kernel; Microsoft says that a majority of system crashes can be traced to improperly installed third-party device drivers. Thus Windows Vista hopes to vanquish the dreaded Blue Screen of Death common to earlier releases of Windows. Indeed, after testing several early builds, we found Windows Vista to be remarkably stable and robust.

Support

Along with the performance monitors, Microsoft has improved the Help section considerably. There is a static FAQ, but it also links to Microsoft online and allows outreach to other users for help, either via a forum or direct PC-to-PC help. Of these, we really like a feature available on some, not all, FAQs that allows you to automate the solution by executing a script. This method doesn't teach you how to do it in the future, but it will accomplish the task at hand. For example, if you choose to update a device driver, Windows Vista will darken the desktop; highlight and open the Start menu, the Control Panel, and the Device Manager; then pause to ask you what device you want to update. It's like having a technician at your desktop, walking you though the process. There's an increasing reliance on user-generated support forums, which leads us to believe that Microsoft is shying away from its own live technical support. At press time, Microsoft's final support policy was unavailable.

Conclusion

Perhaps we're spoiled, but after more than five years of development, there's a definite "Is that all?" feeling about Windows Vista. Like cramming an info-dump into a book report the night before it's due, there certainly are a lot of individual features within the operating system, but the real value lies in their execution--how the user experiences (or doesn't experience) these--and like the info-dump, we came away shaking our heads, disappointed. Compared with Mac OS X 10.4, Windows Vista feels clunky and not very intuitive, almost as though it's still based on DOS (or at least the internal logic that made up DOS). Despite the addition of a system-wide, built-in Search, and various efforts to break away from staidly old directory trees, you still need to drill down one level to even access Search. And there are far too many dependencies on Microsoft products; this is not a very objective operating system, as preference is always given to Microsoft products (of which there are many), from MSN Search to RSS feeds only from Internet Explorer. But is Windows Vista a bad operating system? No. It's just a disappointment for PC users who hoped that Microsoft would deliver something truly exciting to finally leapfrog ahead of Apple. They failed. But stick around; this is just Windows Vista 1.0. Windows Vista Service Pack 1 is due out sometime before the end of the year. Windows Vista SP1 promises to fix what's known to be wrong within Windows Vista and should offer a few concrete reasons to switch.





lunes, 21 de mayo de 2012

Social Media Marketing - Goals and Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google





Real Estate Agents Using The Internet

Only a few real estate agents have worked out how to use internet technology to their advantage, most agents still operate in the pre internet mode. Things are slowly changing but it is taking some time to catch on.

There is more than one way to use the net to your advantage if your selling and dealing with large numbers of people through both the listing and selling stages of a real estate transaction. Building and maintaining a good database can be to some extent set on auto pilot as people can opt in and opt out of the process online via the website interface.

Agents and marketers are now waking up to the value of using video to showcase properties via their websites although this has been around for a while Youtube has made things much easier. Websites such as fastrealestate.net offer a free blogging platform for agents and real estate professionals and this gives agents a big advantage over many traditional classifieds websites as blogs offer many more options when it comes to details and features.

They also offer instant benefits in the search engines and syndicated data for users to subscribe into, more agents are only now working out the real advantages of the platform, its still a very good time to get in early and stamp your authority on a niche area via a blog.

Real estate is still a per son to person business but in order to reach the top the smart agents have adapted quickly to the new marketing angles enabled by the net. What kind of agent are you dealing with?





domingo, 20 de mayo de 2012

How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It's A Video, A Short Video

If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

In Summary

Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.





Integrating Texting in the Classroom - Education

Here are two reasons to bring Twitter into your classroom: 1) to study twitter itself as part of a media literacy unit, and 2) to use twitter as a collaborative tool:1. Examining Twitter in the classroom to see how social media tools are changing the way the world communicates.Social networking (web 2.0) is changing the way the world communicates. Consider the following real-life examples involving Twitter to stimulate media literacy discussions:First of all, CNN reported a story on Steve Tucker, a wheat farmer from Nebraska who has more people following him on Twitter in his online community than people who live in his physical community. (They interviewed him using Video Skype.) He tweets using his cell phone from the middle of nowhere.Secondly, Twitter and social networks are changing the way news gets reported. For example, people in Tehran were able to use their cell phones to tweet what was happening during the Iran election and subsequent demonstrations.In addition, politicians are using social networks to communicate with and mobilize their voters. At the time of writing, 15,797 people were following Prime Minister Harper's Twitter account (twitter.com/pmHarper) and 1,654,168 people were following President Obama (twitter.com/BARACKOBAMA)Finally, identity theft can happen on social networking pages. Well known celebrities and personalities are being impersonated and slandered by people who create false accounts in their name. For example, St. Louis Cardinals manager Tony La Russa sued Twitter in June 2009 when someone impersonated the Cardinals manager. Twitter now offers verified accounts for high-profile twitter accounts, including Ashton Kutcher (twitter.com/aplusk), Ellen DeGeneres (twitter.com/TheEllenShow) and Britney Spears (twitter.com/britneyspears). According to Twitterholic, Kutcher, DeGeneres and Spears have more followers on Twitter than CNN (twitter.com/cnnbrk)2. Using Twitter in the Classroom as a collaboration toolSimilar to blogs, wikis, and google docs, twitter is another digital medium that helps people (including students) collaborate and communicate. Here are some paper-and-pencil examples of teaching strategies in the classroom:1) Think, pair, share is a common teaching strategy that provide students with an opportunity to independently try a problem as well as get feedback from their immediate peers and entire class.2) Having students write responses on post-it notes can be a great paper-and-pencil tool to help students become more precise in their answers. Writing on a post-it note can be less intimidating than a larger piece of paper.3) Posting examples of student work on the wall allows students to see what excellence looks like4) Timely feedback allows students to self-correct and guides their learning.Twitter is a neat "little" collaboration tool that allows you to do the same teaching strategies online. You could create individual or group Twitter accounts for your students. A class account follows all of the students so we get a live feed of ideas which you can then project using a data projector.1) It's kind of like using classroom clickers (i.e. SMART student response system), but instead of being limited to multiple-choice answers or numerical responses, you're texting in short messages. In the computer lab, you could ask a question in response to a text (printed or media) and have students respond on Twitter.2) Think, Pair, Share using Twitter: Think - composing a response on twitter and submitting it. Pair - Seeing what other people are tweeting and revising your tweet based on their feedback. Share - have students turn off their monitors and have a whole-class conversation about the question.3) Students can post responses to a question on Twitter which can be read by their peers allowing for immediate feedback.Responses are limited to 144 characters which is the digital equivalent of a post-it note.Integrating technology into the curriculum helps prepare students for the real world, validates this genre of literacy, and can motivate / interest students in a way that traditional paper-and-pencil tasks do not.