Dairy Queen ice cream social media marketing case - milk, ice cream - Food Industry - Business

(987, 'Now no surprise that in this digital age the active participation of enterprises to conduct business through social media branding and user exchange I have always advocated the best learning is to look at others to do the case Whom learning is a very important one Time is precious you should just keep up the core of the world population study of the most representative cases Recently a company abroad to do social media Marketing Ring human being praised I want to take this company as a case DairyQueen Dairy Empress Ice cream Companies this is from its inception in 1940 has identified its leadership position There are nearly 6 000 stores of which more than 20 countries outside the United States has its own brand stores can be said that the world is also a considerable influence Given DairyQueen providing products and positioning brand positioning is a well known and popular brands Before they have been carried out using traditional media to spread their own brand and Advertisement After 2008 with social media and digital media marketing promoting DairyQueen began to change its marketing strategy and media selection A digital interactive media company actively involved in this project they gave DairyQueen company CEO JohnGainor CBO MichaelKeller and other stakeholders to explain the impact of social media and meaning In the early to Education Clients to recognize and support your team social media marketing Otherwise it is hard for customers to accept The current social media marketing in China is a new marketing approach Business owners to understand social media marketing less the less Social media marketing on the fast moving consumer goods the influence of the mass brands is long and continuous This recommendation to our clients social media marketing when in discussing how to assess and measure the ROI of social media marketing aspects of the time needed flexibility to the need to combine short term benefits and long term benefits How to present a more scientific social media marketing impact assessment To the present we have no specific parameters and indicators can be comprehensive and objective summary of the effect of social media marketing Let 39 s look DairyQueen is how social media we can learn from in our social media marketing to 1 Dairy Queen Blog 2009 2 Dairy Queen launched the company 39 s blog Official Dairy QueenBlog Bo opened the company can be personalized interactive and client to communicate And corporate blog content including all information related to company news new products events promotions and advertising funny stories We can easily find their blog and not just to the regional press release Revelation to us is we do when the company 39 s blog should be put right angle and height Do the hard expression no human touch Customers also want to see is full of caring personalized company brand image 2 Podcast CBO Michael is a very good brand spokesman He often carried out through podcasts cases brand communication We can click on the following can listen Listento Michael Keller share his insights about the Dairy Queen brand inthe digital space Enlightenment video audio text communication compared to the more direct customers prefer to receive information this way Our company active in the network should have our video and audio data Before I make the case for example a company doing business in Zhejiang promotional products VCR we tag title and other aspects of the optimization and understanding So that the enterprise 39 s users will appear in the popular search company 39 s video propaganda Obtain good results 3 Facebook Platform 2008 DairyQueen facebook platform in the open OfficialDairyQueenFacebookFanPage domestic facebook twitter and other platforms are blocked We only went to see over the wall Facebook platform does influence in the United States still very large To do this we can see that the establishment of the facebook account is optional and should be required Your client in those platforms those platforms that you have to intervene in the platform Give up facebook and similar platforms as put in some regions like the battlefield not desirable Facebook on the past year DairyQueen in response to more than 100 000 currently the rate per day in the development of hundreds of fans Including relevant statistical data participation in the facebook platform DairyQueen 62 are women from our family to buy Milk Ice cream executor of view Women call the shots is to buy Is consistent with our current customer location Enlightenment social media marketing platform you can always change but this time the Heat what social media platform we need to focus on the need to integrate them Actively to explore do not give up the fight of our market position Happy days we lost the preceding example network before the fans QQ fan games fan twitter We need to seize on these hot spots Integration platform interactive up 4 Twitter platform 2009 2 DairyQueen set up in the twitter on the company Dairy QueenTwitteraccount Interspersed a problem when the name of the initial application DairyQueen registered by others after several months of negotiations through and twitter To the end of May only then to resolve the account issue As I said before social media digital assets is important Is not only a company or an individual is the same Twitter now be said of America 39 s most controversial social media platforms Basic to and you do social media marketing you talk about twitter people have contempt for you See DairyQueen use twitter to Reputation monitoring image monitoring Customer service Customer Service Platform for promotion for all things Dairy Queen Platform Promotions Identifying and rewarding brand endorsers and evangelists Brand Communications Re tweeting Dairy Queen follower 39 s tweets Feedback Follows back Dairy Queen customers on Twitter interaction 5 Mobile positions DairyQueen carrying out their social media marketing ')